The Muslim feminine millennial cuts a strong impression in Malaysia right now. Richer, much more educated and better traveled than ever before ahead of, They may be redefining their roles at operate, in Modern society and in your house. The right accent for this newfound standing? Luxurious hijabs.

The times of associating hijabs with rural backwardness are about. Facelifted in the 21st century, the hijab (“tudung” in Malay) has become a image MUSLIM FASHION of cosmopolitan feminine Muslim good results, with the jacked-up selling price tags to indicate for it. Uber-luxe ranges can Charge among RM1000 ($245 USD) for a simple silk piece to a whopping RM33,000 ($eight,000 USD) for just one embroidered with Swarovski crystals.

“If they might invest thousands [of ringgit] over a handbag, why not hijabs?” Nurzihan Hassim, a senior lecturer in media and communication at Taylor's University who reports hijab prominence in regional media, told VICE.

Predictably, organizations are eager to meet the requires of this new bourgeoisie market. From 14-calendar year-previous schoolgirls to couture homes, Every person desires a slice of the valuable “Muslimah” clothing industry. Jovian Mandagie, the go-to designer for Malaysia’s VVIPs, debuted his Jovian Hijab collection in 2013 right after noticing the spiked need for them.