Public relations, also known as PR, focuses on managing the public image of a business, person or brand. It is a simple fact that brands with a good or credible public image are going to get more customers. But to create that
credible public image, a brand needs to consistently make efforts. That’s what public relations focus on. It
includes a variety of tactics, such as featuring in the top media news story or running a credibility building campaign.
Many businesses partner with paid PR services to grow their business. If you are a digital agency owner who is planning to add PR services to your marketing solutions, here are the five ways PR can help a client grow its business.
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