Advertising is one of the most effective methods to market products and services to potential clients. If you have never done a TV commercial before for your business, you may be worried about the cost of it. One important thing that you should note here is that if you use a high-quality pitchman or an actor, you may need to spend a lot of money even for a 30-second video, but it will be a lot cheaper if you do not use such. When it comes to the cost of TV commercials, it varies depending on various factors, such as the type, geography, time of the day, length, frequency, and even the length of it. Let's walk through the different factors that will have an impact on your TV Advertising cost.
Cost Of Production: Product cost is one out of the two primary factors that influence the cost of TV advertising. When you shoot the video, you will need to hire a crew who will help you determine how to present your products or services visually. The focus will be mostly on conveying the quality of the product, the significance of your brand, and how to attract the targeted customers. When it comes to determining the budget of the production cost, there are also other determining factors, including the complexity, length, and editing. Generally, the more complex a production is, the more costly it will be. Another important factor is the length, whether it is 15, 30, or 60 seconds. Once the video has been shoot, the task does not end there, a skilled editor will have to determine how to best present your message through the commercial.
Cost Of Air Time: The cost of air time is the other important factor that influences the cost of the TV commercial. The cost of the air time will depend on whether you are airing it on your local TV or National TV. Other important factors that could be determining this cost are the program, time of the day, location, time of the year, and even target audience. The programs with higher viewership will demand higher prices for providing an ad spot. Another important factor is the time of the day your ads will be displayed, but before you choose the one that costs less, you might want to consider your target audience as well. Another important factor that you should consider when advertising is your reach, whether you are going for national, local, or geo-targeted. The time of the year that you decided to advertise is another factor that will affect the cost of your TV commercial.
When it comes to the cost of a TV commercial, whether it is 15, 30, or 60 seconds, there are various determining factors. Your 15 second TV commercial may cost more than somebody else's 60 seconds commercial, depending on the factors mentioned above. So, before you start with your TV advertising and hiring an agency, you might want to go through their TV Rate Cards to get a rough picture of the budget you'll need.