Nike: Working Better Towards A World

Sports have always been an important part of my life.

Whether it’s basketball, baseball, tennis, football, swimming, running or soccer, I’ve always been involved in sports in some aspect or the other.

Playing sports has kept me fit and out of trouble. It’s taught me individual (strength, perseverance) & team (interpersonal, collaboration) skills.

Most importantly, sports have taught me responsibility.

My actions (big or small), always have an impact on myself, teammates and the game. By being accountable, it’s forced me to always strive to become better.

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Better World

Nike is a brand that’s synonymous with sports.

Seek high performance in any sport, and you’ll find a Nike product that is specifically designed to help you do better.

In recent years however, Nike has opened up its “better” focus towards positively impacting society, and the environment.

Earlier this year, Nike launched its corporate responsibility micro-site “Nike: Better World” with one mission: Make the world better through sport.

Start of by watching their Better World Film, made completely by recycling all of their old adverts
Better Products. Better Environment

A large company like Nike uses a lot of resources to produce its shoes, clothing and equipment.

Through Considered Design, Nike creates performance innovation products that minimize environmental impact by reducing waste throughout the design and development process, by using environmentally preferred materials and eliminating toxics.

At 21 million lbs, Nike is the 3rd largest purchaser of organic cotton, resulting in the elimination of 7 million lbs of agricultural chemical.

Their designers also make smart, sustainable design choices at the start of their creative process, working to achieve breakthroughs to solve the big problems that hinder progress toward a sustainable future.

Nike’s Free TR Fit Women’s running shoe is designed with a lower eco impact using environmentally preferred rubber, water-based cementing and recycled polyester.

Nike Reuse-A-ShoeIn addition to this, you can donate your used work out shoes to Nike’s Reuse-a-Shoe program, which uses the grinded shoe material in its products.

Since its inception, over 25 million pairs of shoes have been recycled.

The Nike Grind shoe recycled material is also used in basketball courts. The brand has partnered with the New York City Department of Your & Community Develo


pment to install and refurbish 25 basketball courts throughout New York City, giving approximately 10,000 kids access to play ball.

Another recycling initiative was when Nike used about 8 plastic bottles to create each of it’s 2010 World Cup Football (Soccer) jerseys, resulting in the diversion of nearly 13 million plastic bottles from landfills.

Nike’s shoe boxes are also made of lighter, yet stronger material. Starting this year (2011) Nike’s using 23% less material for every box, saving about 200,000 trees annually in the process.

The cool thing about the technology that Nike is creating is that it’s open source.

In conjunction with the Creative Commons, Nike’s developed the Green X change - offering their patents to license to other footwear companies, allowing them to further reduce their environmental footprint.


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