A gaming enthusiast who played poker in highschool and college, Gera never planned on rummy, now one among its successful games. He played all of these games on world777.com , a popular website. There are other games like Eatme, an underwater fish simulation , which is close to reaching the 1 million user mark within 30 days of launch, and Howzat, a mobile cricket game, with over 7 million users that have done equally good, he adds.
Gera refers to a 2016 Nasscom report that says 8% of games being developed in India are casino-based card games. “This shows the growing importance of card games in Indian families,” says Gera, explaining why the web version is replicating the offline world777 popularity: a hassle-free gaming experience, ease to log in from any location at any time, and no need to search for a gaming partner.