The global master control switchers market size is expected to register a substantial CAGR during the forecast period, 2021-2028. The growth of the market is attributed to increasing penetration of digital technology in the broadcasting technology.
Master control switcher is the most preferred option in over-the-air television stations and television networks. It aggregates programming feeds from different sources such as audio and video. The global emergence of the broadcasting industry has forced players to reduce operational cost and technological advancements. Master control operators are responsible for monitoring the quality and accuracy of the on-air product, ensuring the transmission meets government regulations, troubleshoots equipment malfunctions, and prepares programming for playout.
Broadcasters are required to deploy master control switchers that are able to support and transmit SD and HD video streams owing to the increasing demand for HD quality content among viewers.
Market Drivers, Restraints, Trends, and Opportunities.
- Rising demand for streaming HD video layout is expected to drive the market growth.
- Low capital spending and budgetary restraints owing to the COVID-19 pandemic has created challenges for the growth of the market
- Declining cost of digital media technologies is anticipated to proliferate the market growth during the forecast period.
- Development of novel revenue generation models and existing trends of uninterrupted technological development in the broadcasting market are encouraging industry players to increase their investments, driving the market growth.
Global Master Control Switchers Market Segment Insights
High end master control switchers to expand at a robust CAGR
Based on types, the global master control switchers market is divided into high end master control switchers, mid end master control switchers, and low end master control switchers The high end master control switchers is anticipated to expand at a robust CAGR during the forecast period. High end master control switchers contains capability to display high definition (HD) or ultra-high definition (UHD) video with low latency. It supports the workflows, ranging from SD to UHD 4K efficiently. On the other hand, the mid end control switchers segment is expected to grow at a steady rate during the forecast period.
Broadcast to account a considerable market share.
On the basis on applications, the market is segmented into broadcast, TV, audio, and others. Broadcasters decision to procure switching products would be primarily influenced by factors such as level of customer support, functionality, product pricing, and interoperability. Increasing demand for broadcast switchers to deploy HD is driving the growth of the broadcast segment.
Asia Pacific to dominate the market share.
Based on regions, the global master control switchers market is segregated into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The market in Asia-Pacific is anticipated to dominate the market owing to increasing technological advancements in developing economies such as India and China. These countries are pacing up their deployment of HD transmission and digital technologies on a larger scale, strengthening the market position of the region.
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