It isn’t surprising to say that mobile dominates the market these days. The 2020 pandemic has led to a growth in mobile shopping trends. Mobiles have evolved the customers’ buying patterns. And, it’s just the beginning. Mobile eCommerce is expected to grow at a rapid pace.
Brands have started to experiment with pop-up ads, live Q&A videos, augmented reality, and voice trends to adapt to mCommerce. No matter which eCommerce platform you use to sell products, you need to embrace mobile trends to grow your business.
From Land-based Retail Store to E-shopping
Considering the current growth in online shopping, it wouldn’t come as a surprise that e-shopping will become mainstream by 2030. Not that the land-based stores will no longer be valuable, but e-shopping will revolutionize the physical stores.
The increased cost of the construction and limited flexibility offered by the brick and mortar stores are the two main reasons that will lead to this shift. The major focus of retailers will not be on sales, but the overall customer experience. They will start to prioritize customers’ satisfaction and keep it before everything.
Sustainable Approach
Customers and retailers have started to realize the importance of eco-friendly and sustainable shopping. In 2030, more and more people will embrace a sustainable approach to sell and promote their products. Manufacturers will prioritize products that could be recycled and reused in some way. In fact, the companies that fail to adapt to the sustainable approach will no longer survive the competitive mCommerce market.
The growing concerns for the environment and health will lead people to opt for sustainable and environment-friendly products.
Mobile-compatible Stores Only
Nowadays, customers demand mobile-compatible websites. They do not even stay on a website that isn’t accessible on their smaller screens, let alone shopping from these stores. That being said, mobile-compatible platforms will be the only one to survive the mCommerce and digital marketing competition. Even Google has announced to launch some new updates that prioritize customers’ experience and mobile-compatible websites in its ranking algorithm. No matter what type and size of business you own, you will have to optimize your online store for mobile users.
Mobile Apps will be Mainstream
Not all businesses develop mobile apps. It might not seem that important now, but a majority of retailers will have a mobile app by 2030. An ecommerce mobile app will become important for even small-scale businesses.
Your audience will want to place an order for their required products and complete the checkout process as conveniently as possible. There is no denying mobile apps are extremely convenient. In just one click, your customers can access the mobile app of any brand and shop for as many products as they want.
Artificial Intelligence with mCommerce
If the current reports are to be believed, more than 80% of customer interactions will take place via AI by the end of 2030. Artificial intelligence will not only learn the customers’ buying patterns and their preferences, but it will also detect their current mood.
Brands have already started to embrace artificial intelligence to understand customers’ emotions. They are using it in mobile apps and physical shops. The technology can read human emotions by their facial expressions and voice. AI will make mCommerce even more valuable. It will reduce the cart abandonment rate and the number of unsatisfied customers.
An emotional connection is extremely important for Gen-Z people. Customers love to do business with companies that understand and value their emotions. By 2030, the system will detect customers’ mood and adjust according to human emotions. The emotion detection can have a positive impact on both customers and brands.