Photographs have been used in advertisements for several years. It helped many businesses to make their advertisements more effective. In this article, we are going to discuss the evolution of commercial photography and how it positively impacts advertising. Being a savvy professional photographer in Bristol or any other area, you must be aware of the history of photography. Now let us begin without any delay.
Daguerreotype- the first type of photography
The first form of photography was developed by Louis Jaques-Mande Daguerre in 1837 and was named Daguerreotype. He produces amazing images on an expensive silver-copper plate. However, this process was limited to the studio only.
Although Photography studios started opening up after the development of Daguerreotype photography. But unfortunately, this process was a bit complicated and expensive, so only professional photographers had access to it.
Ambrotype Photography
A few years later, in 1851, Ambrotype photography replaced Daguerreotype. Such photos were developed on a glass surface coated with a special substrate. Also, it was much more affordable than Daguerreotype photography. With the invention of Ambrotype, photography became accessible to middle-class people along with professional photographers.
Also, with the increasing demand for photography, its commercial value also started increasing. The new technologies, the cameras have become portable, and photography works functionally outside the studio. At this time, cameras were made available to many individuals. After a few years, Eastman Kodak Company discovered the film, which made photography technology much easier to use. This resulted in the rise of fashion photography.
In 1911, Edward Steichen clicked the first fashion picture, and in the same year, Conde Nast invested in a magazine named Vogue. Commercial photography was born when Vogue became a popular fashion magazine.