t is ensuring that the “purpose” of the site section is clear and that the correct action (the action you want them to take) is clearly defined. In other words, if you want the customer to contact you, make it obvious and simple. The vast majority of site visitors appreciate knowing what is expected. They enjoy having a path to follow. Even those who consider themselves free thinkers and prefer finding their own way appreciate it when the information they are trying to locate is clearly defined. You cannot increase the effectiveness of your Custom Web Development Toronto if the visitor does nothing.