Print remains a critical component to any business’s marketing strategy, enabling brands to connect with their audiences on a personal level. Small format digital printing allows businesses to harness all of the benefits of traditional print while maximizing the return on their investment with a range of materials, including business cards and flyers.
Cost-Effectiveness
While digital marketing is essential, a well-harnessed print campaign is still a powerful tool for reaching certain demographics and for adding a more personal touch to your message. Small format digital printing offers a cost-effective alternative to traditional printing methods, and it is also an excellent choice for creating marketing materials on a tight deadline or budget.
Unlike conventional print methods, digital printing does not require the creation of metal plates and therefore costs less. This also makes it more suitable for short runs and print-on-demand applications. Moreover, digital printing is faster than offset and traditional type-set or lithography.
In addition, digital printing is environmentally friendly as it uses no toxic chemicals. Furthermore, it has a much higher line screen than flexographic printing, which allows for a more vibrant and clear image.
The fact that digital printers can print on a wide range of substrates, including metallic and other non-paper materials, also makes them an attractive option for businesses on a budget. Additionally, these machines offer a greater degree of customization than conventional print methods. For example, many digital printers have variable data printing capabilities, allowing for personalized elements like names, addresses, tracking codes, and serial numbers to be printed on each copy of the finished product. This is especially helpful for direct mail campaigns and sales letters.
Versatility
The versatility of Small Format Digital Printing allows it to be used for a wide variety of applications. These include directional wayfinding, interior or exterior signage, wall murals and wallpapers, floor graphics, PoP and PoS, decor printing, and more. Small-format printers can also be equipped with a wide range of special effects such as printing in white, spot coloring, digital embossing, and cutting/cross-cutting.
In addition, because of the flexibility of digital printing, it is easy to make changes to a project before finishing and shipping it out. This is an important benefit that sets it apart from traditional printing methods. For example, if there is a spelling error on a proof, it can be easily corrected before the job is printed, and then the change will be carried over to the finished piece.
With the use of UV inks that adhere to many substrates, small-format digital printers are now able to print on flat or three-dimensional products such as tablet cases and photo frames. This opens up new and exciting marketing opportunities for PSPs.
And, if the client is looking to personalize each printed item, there is the option for variable data printing – often called VDP. This feature enables the PSP to print different information on each individual sheet of the print run, including names, addresses, tracking numbers, photos, and artwork.
Environment-Friendly
There’s a big push in the printing industry to be greener, whether it’s with a reduced carbon footprint or the use of recycled materials. Using digital printers instead of screen printing for small and large format signage can significantly reduce the amount of volatile organic compounds emitted during production. Similarly, the use of water or plant-based inks is less harmful than traditional petroleum-based inks.
Another great thing about Small Format Digital Printing is the ability to print on-demand, which drastically reduces waste. This means fewer printed materials are sent out to the wrong customer or thrown away, which is much better for the environment!
When it comes to sourcing paper for large and small formats, the best option is to look for products that have been certified as being FSC-certified, meaning they’re made from responsibly harvested wood. Moreover, a lot of the substrates that are used in large format signage can be produced from recycled materials such as PVC alternatives or even hemp-based products.
Whether it’s new training materials for your team or sleek folders to take to a big client meeting, there are plenty of ways you can use small format prints to make a real impact with your company’s marketing campaign. Get in touch with a local LDI printer today to find out more about what’s possible for your brand.
Customization
In a world where online marketing strategies reign supreme, the power of physical print materials remains as strong as ever. By leveraging the customization capabilities of Small Format Digital Printing, businesses are able to reach their audiences in an entirely new way.
Rather than using traditional printing methods such as screen or pad printing, small-format printers apply ink directly to multiple small parts in one print cycle. This allows for more flexibility with substrates as well as color palettes, making them perfect for creative projects that were not previously feasible in higher quantity runs.
Small-format printers are also able to accommodate special effects that other printing processes cannot, such as white ink, spot varnish and coatings. Moreover, since these printers don’t require any solvents and do not generate unnecessary waste, they are environmentally friendly.
The possibilities are limitless when it comes to small-format digital printing, but some of the most popular applications include door hangers and event tickets, calendars and corporate branding, labels and decals. These materials can be used to reinforce brand messaging and communicate important information to consumers, as well as allow for a unique level of customization that can help nurture long-term relationships with audiences. Additionally, digital printing Petoskey allows for variable data printing which utilizes cultivated customer or lead data to create individualized prints on a print-by-print basis, which has been shown to yield higher response rates and strengthen consumer loyalty.