Online reputation management (ORM) is all about participating on social and online platforms. It combines traditional marketing and public relations with search engine marketing.
It manages search engines to build a brand reputation and secure the brand from negative exposure. Many times, people confuse online reputation management and online reputation monitoring.Both are used interchangeably, but both have differences.There are many tools for online reputation management.
Online reputation monitoring just monitors the online platforms, it does not participate. It’s more about listening to the problems and queries but does not reply or take part in the conversation.
Most people, while browsing for a product or service, look for online reviews and ratings to have a better understanding of your brand and user experience.
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The ultimate guide for ORM | DIGITAL MARKETING |
