According to market research report "Voice Assistant Application Market by Component (Solutions and Services), Deployment Mode (Cloud and On-premises), Application (Web Application, Mobile Application, and Devices), Organization Size, Vertical, and Region - Global Forecast to 2024", The global voice assistant application market size is expected to grow from USD 1.3 billion in 2019 to USD 5.2 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 31.9% during the forecast period.
The adoption rate of voice assistant application solutions is expected to grow, due to the enhanced customer experience, businesses leveraging social media platforms as a prime marketing channel, advancement in Natural Language Processing (NLP) and Automatic Speech Recognition (ASR) ecosystems, and omnichannel deployment.
The solution providers are focusing on the development of robust cloud-based solutions for their clients, as various organizations have migrated to either a private or a public cloud. Moreover, cloud-as-a-service is enabling organizations to manage not only costs but also achieve better agility.
As cloud-based solutions are budget-friendly, as well as easy to deploy, it is highly preferred across Small and Medium-sized Enterprises (SMEs).
The voice assistant applications enhance online communication, enable sophisticated interaction with intuitive response times, improve customer retention, and understand people’s natural language with sharp voice recognition.
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The users are guided to attain a robust business activity with the help of a human-like interaction platform. In case of banking, finance, retail, healthcare, and telecom verticals, end users seek interactive support/help while buying a product or inquiring about the queries.
In the voice assistant application market, the key and emerging market players include IBM (US), Google (US), AWS (US), Microsoft (US), Apple (US), Baidu (China), Nuance Communications (US), Salesforce (US), Verbio Technologies (Spain), Samsung (South Korea), Oracle (US), SAS (US), SAP (Germany), and Orbita (US).