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Paul Rosenberg Named Ceo Of Def Jam Recordings

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Nonetheless, hindsight illuminates numerous clever choices that didn't necessarily look so apparent on the time; none more so than pairing Run DMC with Aerosmith on the cover of Stroll This Manner, the video which lastly took hip-hop on to the notoriously rap-phobic MTV.
Nonetheless, there is no such thing as a label whose fortunes appear so intertwined with hip-hop's personal, tracing the style's progress from cottage trade within the 80s via blue-chip market chief in the early noughties to at the moment's clumsy and considerably grotesque behemoth (final 12 months Def Jam even signed execrable tweeny rappers N-Dubz).
He is also President of Shady Data, a label launched by Eminem and Rosenberg that released breakthrough albums from hip-hop acts including 50 Cent, D12, Obie Trice, Yelawolf, Slaughterhouse and Dangerous Meets Evil (Eminem's collaboration with Royce Da 5'9”).
And nowhere in their record offers did it say they had to staff up. However a few months ago, Paul Rosenberg, Def Jam's newly installed CEO who's most famous for managing Eminem's career, greenlit the experiment of an all-in rap camp,” a collaborative free-for-all to see what this new class of rappers may give you when tossed into the identical room.
It is the ultimate American-dream story of a hybrid artwork born the archetypal American approach: from cultural crossbreeding and a seemingly unlikely interracial pairing — the rock fan and college pupil Rick Rubin, the rap and R&B maven Russell Simmons — that's the truth is completely aligned with musical history.
Def Jam's success skyrocketed early in its life with its first three years seeing unmatched talents such as LL Cool J and the Beastie Boys which led to a distribution deal with Columbia Records early on. Simmons had also aided in the creation of Run- DMC which helped hip hop and rap gain mainstream consideration, reaching audiences beyond the black community.
Bartels' connection to his artists is clear within the photographs adorning his office, including a number of photographs of the label's resident diva, Mariah Carey , whom he simply calls "incomparable." After eagerly spinning new songs from Axwell & Ingrosso , Roc Nation signing Sam Romans and, not least, a new song from Bieber that finds the singer heading in an surprising course, the CEO and cycling enthusiast talked to Billboard about Def Jam's anniversary, its future and his wild weekend in Tokyo.