Two Must Have SEO Tools

Google Webmaster Tools
Webmaster Tools isn’t just for WordPress sites, but it’s important that you sign up for it, just the same. Webmaster Tools will allow you to keep track of any issues your website might have, set certain preferences for your site, and keep tabs of certain things such as what keywords people are using to pull your site up in Google.
If you have the WordPress SEO plugin by Yoast, it’s easy to verify your site in Webmaster tools. Log into Webmaster Tools here:
http://google.com/webmasters/tools
Select the “Alternate methods” tab and choose “HTML tag”. Copy the meta tag shown in the box by highlighting it and pressing CTRL-C, or pressing COMMAND-C on a Mac, or right clicking and choosing copy.
Now go to your blog and log in. Under the SEO tab in your WordPress admin (Yoast SEO) choose Extensions. You’ll see several fields where you can enter codes for various sites. Enter your code in the Google Webmaster Tools section, and then go back to Webmaster Tools and click VERIFY. Viola! All done.
WordPress SEO 101
Google Analytics

Another critical element of SEO is having analytics so you can track your progress and figure out exactly how you’re doing. Google Analytics is the most common tool for this.
Unfortunately, changes to Google’s privacy settings have destroyed a lot of the usefulness of Analytics. It used to be that you could see almost every keyword used to find your site. Now, you can only see a handful of keyword searches.
Still, Analytics is useful for a variety of reasons. It will allow you to see how much traffic you’re getting, where your traffic is coming from, what your bounce rate is (the percentage of people who leave your site without viewing any other pages), and other important information.
There’s a plugin from Yoast that will allow you to easily add Analytics to your WordPress site. You can download the plugin, as well as find installation and usage instructions, from this URL:
https://yoast.com/wordpress/plugins/google-analytics/
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