Do you have answers to the below queries raised by website owners?
Why am I getting very less traffic even though there is rich, legit, and unique content on my site?
My website looks attractive and interactive, but then also I hardly have any visitors.
Why is my site not ranking on Google?
The answer to all your above queries is the load speed of your website. Speed plays an important role in website management. You will not get a single visitor if it takes more than 10 seconds to load the main page of your site, or any page of your website.
The ideal time to load a website page is less than 2 seconds, less than 1 second is awesome! Just check out websites like Google.com or Amazon.com, these websites load within 1-2 seconds. These websites have worked more on page speed and website performance.
The bounce rate will increase if your website page takes more time to load a page. A website that takes less than 1 second to load, their page has an excellent bounce rate. People will get irritated and frustrated if they see that the website which they are trying to access is taking too much time to open, they will eventually close the site or switch to another site. This is termed bouncing, moving from one website to another. The bouncing rate should always be less.
Therefore, page speed plays a very critical role in any website, be it in any niche. There are various free and paid tools to measure page speed, but more importantly, we should find out a way to improve the page speed.
There is no way; in fact, there are many ways through which you can reduce the load speed of your website.