Boost sales with AI videos

 

Leverage the power of video for increased sales

 

In today's digital world, visual content is king. Videos have become one of the most engaging and effective mediums for marketing. According to research, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. With videos, you have the power to convey your brand message in an emotional and impactful way. This helps establish deeper connections with customers, gain their trust and take them down the path to conversion.

 

AI-powered video advertising for sales boost

 

One emerging trend in video marketing is the use of artificial intelligence (AI) to automate video creation and advertising. AI can analyze large amounts of data, identify patterns and insights to efficiently create personalized video ads and campaigns. Some ways AI is revolutionizing video marketing include:

 

• Automatic video creation: AI tools can take written content like blog posts, web pages or scripts and automatically convert them into high-quality videos complete with matching footage, graphics and audio narration. This saves hours of production time for marketers.
• Personalized video retargeting: AI studies user behavior data to understand what types of videos they engage with. It then automatically creates and serves targeted video ads to viewers based on their interests to boost conversions.
• Automatic captioning and transcription: AI enables the automatic addition of captions and transcription to videos. This makes videos more accessible and searchable, increasing their discoverability and watch time tremendously.
• Video analytics and optimization: AI analyzes viewer engagement metrics like views, watches, shares etc. It then provides recommendations on how to optimize future videos for maximum impact. This helps marketers focus only on the most effective video strategies.

With AI taking care of myriad video tasks behind the scenes, marketers are freed up to focus on higher-level creative and strategic work. AI-powered video marketing presents a huge opportunity to multiply sales and revenue with a minimal investment of time and resources.

 

Video marketing for increased sales conversions

 

Used strategically, video marketing has proven highly effective at each stage of the sales funnel - from awareness to consideration to purchase. Here are some key ways videos can boost sales:

 

• Product demonstration videos: Showcasing your products or services in action through demonstration videos helps prospects understand how they work. This educational approach builds trust and addresses objections early in the funnel.
• Testimonial videos: Hearing honest feedback from real satisfied customers in the form of video testimonials powerfully boosts social proof and credibility. It reassures prospects about the value and benefits they too can expect.
• Explainer videos: Short videos that summarize your unique selling proposition, features and call to action get your key messaging across in an easily digestible format. They work to qualify leads and move them further down the funnel.
• Live webinar recordings: Recorded webinars where you educate prospects in a group setting about common problems and pain points followed by your solution are highly persuasive. The social proof from other attendees also helps.
• Video case studies: In-depth case studies showcasing step-by-step how you helped other clients achieve meaningful results are very credible sales assets. They establish your expertise and address objections.
• Email video sequences: Personalized video emails within automated email sequences at each stage of the funnel keep your brand top of mind and foster engagement with prospects over time.

 

With the right video assets optimized for each sales stage, companies report conversion rate increases of 25-200% and substantial revenue boosts. Videos just work harder than other formats for driving sales.

 

Video marketing testimonials for increased trust

 

One of the most powerful forms of social proof for cultivating trust and credibility with prospects is video testimonials from real customers. While written testimonials have their place, video takes feedback to the next level by helping prospects connect with and relate to actual people. Some key things that make video testimonials so effective for sales include:

 

• Hearing directly from customers in their own voices makes testimonials more authentic and believable versus text alone.

 

• Facial expressions, body language and emotions displayed help prospects feel the real impact of your solution and strengthens the message.
• Putting a human face to a testimonial makes customers more memorable and builds affinity with prospects viewing the videos over and over again.
• The social validation effect of seeing multiple satisfied customers provide proof points in videos has huge persuasive power versus written endorsements alone.
• With video, customers can share more details about results, lessons learned and recommendations in a lively, engaging manner versus being confined to text.

Leveraging AI tools to automatically turn customer interviews into high-quality, branded video testimonials for your website and other marketing touchpoints is a simple way to boost trust and fuel incremental sales growth.

 

Storytelling through videos to boost emotional engagement

 

In order to truly resonate and motivate people to take action, you need to tap into their emotions through storytelling. And video is the most powerful medium for emotional engagement and storytelling compared to text or images alone. Here are some effective sales storytelling strategies using videos:

 

• Customer journey videos: Showing the struggles customers faced initially, the solutions you provided, and the tangible impact and results creates an arc that prospects can identify and relate with on an emotional level.
• Hero's journey video ads: Following the classic monomyth structure of ordinary world disruption, call to adventure, allies and enemies, climax confrontation and resolution works magic for sales storytelling in short video formats like ads.
• Behind the scenes videos: Taking prospects behind closed doors and allowing them to experience your company culture and people through informal videos fosters emotional connections and transparency.
• Interview style videos: Casual, conversational style interviews where the interviewer draws out emotional anecdotes and lessons learned from customers or staff personalize stories in a more intimate format.
• Video case study stories: More in-depth, long form case studies focusing on a customer's personality, backstory and emotional investment in the problem/solution make for truly gripping and memorable sales stories.

Well-crafted video stories move prospects beyond logical, analytical thinking into an emotional buying zone where they feel invested in your success story. Committing budget to ongoing storytelling content fuels long term sales growth.

Leveraging video retargeting with AI for sustained sales

 

One of the best ways to sustain sales momentum beyond the initial interaction is through video retargeting ads. By playing these personalized videos in front of prospects who previously visited your site but did not convert yet, you can re-engage them and gently guide them towards taking the desired next step - whether it's a demo, free trial or purchase. AI comes in very handy here:

 

• AI studies user behavior data to understand engagement patterns and determines the most compelling video ads based on interests and past interactions to increase re-engagement rates.
• It then automates the process of developing targeted video ad content, selecting relevant audiences and optimizing the campaign on an ongoing basis for top performance.
• Dynamic retargeting videos optimized for mobile can be served across all channels where your target audience spends time - search, social media, connected TV etc to multiply touchpoints.
• AI helps attribute offline sales back to the video campaigns through advanced modeling for a complete picture of true ROI and return on video marketing investments.

With the right hashing of data, AI ensures the most engaging and relevant video retargeting ads reach prospects at the times they are most receptive to take action - fundamentally shifting your sales flywheel into a higher sustainable gear.

 

Measuring video marketing ROI through AI

 

For continued budget allocation and buy-in across departments, demonstrating the concrete ROI and business impact of video marketing initiatives is crucial. This is where AI comes in tremendously helpful:

 

• AI tracks in-depth engagement metrics for each individual video like views, watches, shares, downloads etc across all touchpoints for detailed performance benchmarking.
• It attributes offline conversions like purchases, registrations or page visits directly back to the specific videos that drove the initial online engagement for accurate ROI measurement.
• AI data models even account for factors like view-through conversions that may have happened after natural offline seasoning and follow video viewing with purchases days or weeks later.
• Powerful AI-based dashboards provide one-click access to analytics, correlations, predictive forecasts and optimization recommendations based on the learnings.
• Marketers save hours of manual effort each week previously spent on disparate analytics tools and compiling reports. This frees up brainpower for more strategic work.

With clear analytics showing 25-200% ROI uplifts, video marketing gains wider executive buy-in and its budget scales exponentially each year. AI transforms video from a "nice-to-have" into a critical sales driver.

 

Pictory - The ideal AI video partner for sales enablement

 

So in summary, video done right exponentially boosts sales by humanizing brands, crystallizing unique value propositions and guiding prospects smoothly through the buying process. To truly leverage its power requires optimizing production, distribution and measurement - something AI is perfectly poised to accelerate.

 

Here's a deeper dive into Pictory's capabilities:

 

• Script to Video: Pictory's hallmark feature uses machine learning to automatically turn scripts or written content into high production quality videos. Businesses save immense time by having an AI assistant handle the heavy lifting of video creation.
• Blog/Content to Video: Any written articles, webpage content or social media posts can be converted into engaging videos with minimal effort. This unlocks new monetization potential for existing text content.
• AI Video Editing: Directly within Pictory's online editor, marketers can effortlessly tweak auto-generated videos, add voice overs and customize with stock footage/images to polish them for any channel or audience.
• Video Highlights: AI extracts and splices together the most salient clips from long recordings like webinars, podcasts or interviews to create highly shareable social snippets and recaps.
• Auto Captioning: Computer vision powered captioning makes videos instantly accessible to the deaf community while boosting SEO and engagement rates.
• Video Analytics: Real-time actionable data on video performance across all networks helps optimize distribution and ROI. AI even suggests correlations and next steps.
• Being cloud-based, Pictory's collaborative workspace allows seamless teamwork regardless of location. Its simplicity means anyone can generate marketing assets without tech expertise. And with pricing tailored for all business types, Pictory truly empowers marketers to unlock video's full sales potential at scale.

Overall, Pictory's end-to-end AI solution handles video creation, optimization and measurement so companies of any size can realize exponential marketing results with videos quickly, easily and affordably on an ongoing basis.