An agency pitch deck is a presentation to explain what your agency is going to offer to your new clients. It demonstrates your agency's capabilities, experience, and ideas to potential clients. However, what is considered overrated or underrated can vary depending on the context and the specific needs of your target audience.
Here are some elements of an agency pitch deck that can be overrated or underrated:
Overrated Elements:
- Lengthy slides filled with excessive text
- Fancy design with too many bells and whistles
- Overly complex concepts or jargon
Underrated Elements:
- Understanding of client business
- Your USP
- Budget and timeline details
- Case studies
Ultimately, what's overrated or underrated in an agency pitch deck can vary depending on your targeted audience and the competitive landscape. Also, the effectiveness of an agency pitch deck depends on how well it resonates with the client and addresses their specific needs.