Top Benefits of Marketing Automation For Business

Marketing Automation can boost your business growth and optimize lot of manual activities which are required in traditional marketing models .

Lead Generation to Acquiring Business consists of many activities which needs to be done consistently to run your show and achieve business goals .

Automating these activities will give you required speed to get a lot more done in less time .

Lets check out some of the key benefits of marketing automation for your business .

Top 10 Benfits of Marketing Automation

• Reduction is staff expenses

Decreases overhead by 16 %

One person instead of several ,can efficiently automate and trigger multiple campaigns across multiple channels .

• Improved customer relationships

By 2022 85 % of customer interactions will be managed withour human interaction .

Marketing automation can improve communication with customers by automating personallized regular communications .

• More Time For Other Activities

75% of marketers say the biggest advantage of marketing automation is saving time .

Efficiancy increases and they can focus on other tasks .

•  Boost in Sales

B2B Marketers who adapt an effective lead nurturing program report an average 30% boost in sales opportunities from nurtured leads .

Automation improves lead nurturing and increased the lifetime value of customer .

• AB Testing

A/B Testing has been shown to increase conversion rates upto 300% .

Marketers use automation software to setup tests and get results within minutes .

• Analytics

10% of marketing budgets are spent on analytics and companies expect to increase this to 15% over next 3 years .

Research provided direct increase in profits and marketing ROI for companies using analytics .

• Faster Lead Conversion Time

Thomson Reuters reported sales conversion time dropped by 75% with marketing automation .

After implementing marketing automation it took 75% less time in converting leads ,this contributed to a 190% increase in revenue .

Many companies report increased revenue and decreased lead conversion time after implementing the software .

• Segmentation and Personalization

Personalized emails improved click through by 17% and conversion rate by 12% .

Segmenting audiences by interests allows marketers to personalize content for each groups needs . This improves open rates and CTR .

• Better Lead Generation

80% of marketing automation users increased their leads 77% increased conversions .

Automating the lead nurturing process allows marketers to easily personalize interactions that reflect where a lead is in the customer journey .

• Reducing Human Errors In Campaigns

12% of B to B marketers says the biggest benefit with marketing automation is less error .

When emails,social mediaposts and other items are pre-scheduled and crafted in advance, mistakes are reduced .