Some people think that SEO is outdated, but in reality it's just because their skills can't keep up with the times. it's true that the bar for SEO has been raised, but the technology is constantly advancing, so we need to keep learning old techniques and mastering new ones.you find To give you a better understanding of SEO, we'll share some practical tips next.
First of all, we need to be clear about what SEO is and what it can do for us. This is something that every SEO practitioner needs to think about because if we don't understand it well enough, then our learning will be lost. At the same time, we also need to understand how much value SEO can bring to us in order to decide how much effort to invest in learning it.
In fact, SEO can bring us much more than the commonly understood "traffic", "ranking" and other superficial phenomena. Here, we need to broaden our horizons to understand the true value of SEO. Only then can we realize the huge potential of SEO.
So, what can SEO really bring us? We can think about this question from several angles and come up with different answers. Here are the two main categories we summarize:
1. SEO value from the perspective of conventional logical thinking
SEO (Search Engine Optimization) is mainly for website optimization. From the perspective of the most conventional logical thinking, the first thing that comes to mind is the value created for the website. The "value" here is not only the conversion of online profits, but also includes the following aspects:
SEO can help us to increase the exposure of the website. Every webmaster wants their website content to be seen by more people. Through SEO optimization, we can make an otherwise low-ranking website ranked, thus increasing exposure. When a website's content is seen by more people, its purpose is easier to achieve. Whether it's expanding the exposure of a product or service, attracting potential customers, or even increasing brand awareness, it needs to be achieved through increased exposure.
SEO can help us with traffic to our website. The key to traffic is actually ranking, which is closely related to click-through rate. A good ranking gives a website more exposure, but how to make users click is a learning process. We need to focus on the clicking behavior of users during browsing and how to attract users to click multiple times by optimizing the content and layout. If a website has an appealing description and well laid out content, users may bookmark it or recommend it to others, leading to more traffic.
SEO makes more people remember your website. Simply display and traffic is not the ultimate goal, we need to determine the goal according to the needs of different websites. For business sites, display, traffic and good content may be enough to form conversions; but for some sites, they may need more users to remember and utilize it for purposes other than monetization. These sites may need to be optimized with the help of SEO, such as some special tool providers, high-end technology exploration sites, etc.
2. Examining the value of SEO from the perspective of unconventional logic
When it comes to SEO, people usually think that it is done online and is closely related to the website. However, there are deeper potential benefits to consider, and there is much more to SEO than meets the eye. A true SEO expert will uncover all possible value and realize it through SEO. Here are some unconventional SEO values:
Creating a network of contacts. Whether you're an individual webmaster or a corporate team, in the process of using SEO to optimize your website, you often overlook an important hidden value: using SEO to create social trust, name recognition, and authority for your business (or individual). Through SEO strategies, we can create positive news for a business (or individual) and increase the effectiveness of our marketing strategies for more significant turnarounds.
Expand the boundaries of thinking. When we talk about SEO, many people only think of visible benefits. However, a mastermind associates it with hidden benefits; and a future king thinks of things that neither regular people nor masterminds can think of. Many great entrepreneurs have had their lives completely changed because of a turnaround in their lives. So what can SEO do for us? It is probably no longer necessary to list them all, as it is worth much more than we can imagine.
In short, the value of SEO is not only limited to online website exposure, ranking and traffic, it also involves a lot of hidden value. As an SEO practitioner, we need to keep learning and exploring to dig out more potential value so as to realize our goals.
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