Now you must be wondering which strategies do your business need to adopt in 2021 to engage and retain customers and create more traffic, leads and profits? We have recognized 10 key e-commerce digital marketing trends for companies to invest their time and resources in this year. If you do not know where to begin, begin here – because these trends might just prove to be the best boost to your brands’ marketing this year!
1. Artificial Intelligence (AI)
If you were not already aware, the dominance of Artificial Intelligence is here and is sure to be at the core of E-commerce digital marketing strategies in the future. It gives marketers the ability to get worthy insights on user habits, campaign execution, and analysis. They can use this to improve their digital marketing campaigns and general communication with consumers. E-commerce sites can profit from artificial intelligence by displaying to users products that are appropriate for them according to their past behavior, like searches, purchases, and views. For example, Amazon pioneered personalized shopping recommendations based not just on previous purchases, but also on products that other customers have purchased, search, and browsing habits among other factors.
Owing to AI, marketers can offer product suggestions to users, hyper-personalization of messages, improvement of display and search ads, email marketing, and also content marketing by understanding what works best and what form of content is most fruitful.
2. Video Marketing
Video Marketing is one of the most important e-commerce digital marketing trends today and mostly for the coming few years. Audiovisual content is a compelling tool that quickly grasps the user’s attention and engages them. Social media is an excellent channel to promote video content since all platforms have incorporated features to create and share short videos like stories and reels. The pandemic has also added to the rise of video marketing as an important part of any digital strategy. For example, webinars have become essential to replace face-to-face experiences in every industry. Videos make for a compelling and interactive content format and marketers should add video content as a daily in their digital marketing mix.
Check out An Easy Guide to Results Driven Real Estate Digital Marketing in 2021 to learn how video marketing is an essential part of real estate digital marketing.
3. User-Generated Content (UGC)
User-generated content is a powerful means for marketers who want to tap into the Millennial and Gen Z demands. By encouraging your viewers to share individual content by giving them an incentive, like a discount or prizes, your brand can soon enhance engagement and push conversion rates as more viewers discover your brand.
UGC can be as fundamental as blog remarks and recommendations or it can be in the form of blog posts, pictures, and videos generated by users. For example, BMW uses the hashtag #BMWRepost to share posts on social media of happy BMW owners and their rides. This is a win-win situation as the owner gets the chance to show off their new ride while BMW enjoys free advertising and a chance to show off their loyal customer base. UGC has been an efficient way for brands to form connections with their customers and give social proof, and this will continue to be a regular e-commerce digital marketing trend in 2021 as well.
Our Gates Foundation Case Study on Social Media Marketing further explains how we conducted social media research and marketing through UGC.
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