MARKET OUTLOOK
Triton Market Research has estimated the China oral care market to show an upward trend in terms of revenue and grow rapidly with 3.89% of CAGR in the forecasting period between 2019 and 2025.
The main factor driving the Oral care market in China is the product segmentation trend in the review period. This is all thanks to consumption upgrading and better personal grooming amongst consumers. Oral care in China, with its intensely competitive landscape, is mainly dominated by international brands, although local manufacturers are also quite competitive, with specific advantages such as the adoption of innovative ingredients in product research and development. For instance, local company Guangzhou Danyun Biological Technology with the brand True Hope released a series of purely natural-positioned toothpaste with elements such as ginseng, dendrobium, Bletilla and cloves, specifically for curing oral ulcers and bleeding gums in 2016.
COMPETITIVE OUTLOOK
The players leading the market are Yunnan Baiyao Group, Co., Unilever China, Ltd., Procter & Gamble, Colgate-Palmolive and Hawley & Hazel Chemical.