The medical spa is a promising industry with an estimated value of almost $27.6 million by 2025. It is crucial to have a solid marketing strategy and modify it with the changing times to do well in this competitive sector. While there are multiple marketing ideas to practice, this blog discusses the most beneficial ones that help grow your client base.
A marketing strategy that is specific to your industry is key to business success. The first step for a thriving medspa business is to study the market through your target audience and learn about your competitors.
Though there’s no shortage of marketing tactics to grow your medspa business, here are the best practices that can help you bring in more patients.
Eight Medspa Marketing Strategies That Help Grow Your Client Base.
- Engage in personalized marketing - Personalized marketing strategy is key to making it in this industry, and here’s the proof as to why:
- Around 80% of people shopping online prefer a personalized approach over a generic sales pitch.
- 52% of buyers expect offers to be always personalized.
- Non-personalized generic offers or content often irritate and turn away 42% of people.
Therefore, going the extra mile to innovate and personalize your marketing effort can maximize responses and attract more patients your way.
2. Develop membership programs - If you thought only gyms and fitness centers could have membership programs, then it’s time to change that thinking. Create a medspa membership program as long as you offer some recurring services.
You could even have a membership program that offers special perks and discounts on all your services to your patients.
People love to feel special, and exclusive membership programs do just that. You can keep your clients coming back for more with loyalty programs.
Happy members always rave about their extraordinary experiences and share them online, which can naturally attract the attention of more prospective patients for your medspa business and build a reputation for your brand.
3. Hop on social media trends - Undoubtedly, social media is a powerful tool to connect and promote your services to your ideal patients. Practice personalized marketing via social media to generate leads on a massive scale.
You can easily attract a lot of attention to your medspa by consistently publishing trending yet relevant social media content and executing ad campaigns. Social media trends are the easiest way to get explored since social media algorithm automatically favors your content, giving it more exposure.
Another way to take advantage of social media trends is to set up a selfie booth in your medspa clinic. It can encourage your patients to click selfies in your booth and post them on social media. This sort of user-generated content works very well in attracting new patients, plus you get free shoutouts.
You can explore more trends through different features on social networks, such as Reels, Stories, Polls, popular hashtags, and more.
4. Promote your community engagements online - Participate in community events to keep your medspa business in the public eye and create engaging posts on them to publish on social media. Combining the power of offline and online activities can give that extra push to your marketing efforts.
5. Create custom packages - You can combine several services in selective custom packages, and it’ll help you sell out more as well as make your patients happy since they’ll enjoy your value-added services.
6. Offer complimentary add-on services - Most patients will visit your medspa with one purpose, but showing different options before and after their sessions will help them look forward to something more.
7. Share online reviews - In this digital age, people do their own research by reading reviews and testimonials of a brand, which gives them an idea about what to expect.
So, to improve your brand’s likeability, you need to share more testimonials from your happy patients. Encourage them to leave reviews for your medspa business on social media, Google, and everywhere else possible.
8. Demonstrate social responsibility - Consumers today are more informed than ever. Businesses with outdated practices that aren’t sensitive towards environmental and social causes are less likely to attract clients.
Besides, research proves that businesses using social responsibility in their techniques do better.
Final Thoughts
There’s no better way than executing a solid marketing strategy with social media automation. Marketing tools like Practina can elevate your results and take your medspa business to the next level.
Download the Practina app today and unleash the power of medspa social media marketing like never before.