Introduction
Social media has become an integrated part of business marketing strategy. With this, influencer marketing companies in Mumbai leveraging on these platforms, have completely turned around the game of marketing business online. Most consumers today turn towards influencers for recommendation on purchasing decisions. This is especially observed a lot among young millennials who are increasingly turning to their favourite Instagram models, Twitter personalities and YouTubers for advice and recommendations. These social media influencers are trusted by millions of consumers, and marketers are paying them for promoting brands and business online. Influencers seem more relatable to the audience than traditional celebrities. Since more people are joining social media networks, companies have begun to explore and leverage these platforms for marketing their brand.
Let us today take a look at some of the most interesting facts about influencers that will surprise you and may also push you to collaborating with influencer marketing agency in Mumbai for promoting business-
Millennials trust Influencers more than traditional celebrities
Today, it is a given fact that millennials trust influencers more than traditional celebrities. It has been observed that it is extremely difficult for brands to build the same level of trust as influencers in their audience. Today self-promotion is seen as a less effective way to push your brand to the audience. But, thanks to influencer marketing it has helped build trust among audience for your brand. So much so, that nearly 60% millennial feel that they can connect much better with influencers than any others for advice and brand recommendations.
Women use social media for recommendations and advice
If your brand wishes to target women audience then opting for influencer marketing companies in Mumbai is highly recommended. This is mainly because statistics suggest that women usually turn towards social media platforms for recommendations. So, collaborating with an influencer agency to promote your business will do wonders in tapping your audience better. Various studies suggest that when it comes to influencer marketing, most women make a purchase decision based on recommendations made by an influencer on Facebook and Instagram which being the most preferred platforms.
Influencer Marketing is the fastest growing marketing and customer acquisition technique
Influencer marketing is today the fastest growing marketing technique adopted by influencer marketing agency in Mumbai for customer acquisition. More and more brands are opting for influencer marketing to promote their business and connect with the audience. Further, studies also suggest that influencer marketing is the most cost-effective method of obtaining new customers.
Influencer Marketing outperforms traditional marketing technique
It has been observed that influencer marketing has surpassed traditional marketing technique like print ads and tv ads. While these traditional channels of advertisement are still expensive, yet their output seems far less than that of influencer marketing strategy. The ROI from influencer marketing is much more than traditional medium. Hence businesses too are moving towards influencer marketing companies for their business promotion.
Facebook & YouTube are the most Influential social platform-
Undoubtedly Facebook & YouTube are the most popular and highly influential social media platform wherein people look for advice and recommendations for purchase decisions. With billions of users across the world, using Facebook & YouTube makes these channel and ideal platform for promoting business to the audience. So, this makes it obvious that staying active on these platforms and engaging with the best influencer marketing agency in Mumbai for marketing purposes is essential for businesses today.
Conclusion
Having observed the above-mentioned interesting facts about influencer marketing, I would suggest businesses to collaborate with influencer marketing agency in Mumbai to promote their business. It’s better late than never when it comes to developing an influencer marketing campaign. Probably the best way to start campaign is by searching for industry best influencer and work with them to align goals and achieve your business objective of driving sales, lead and revenue.