Link tracking enables marketers to better manage their online marketing campaigns. It enables the users to identify which activities generate the greatest market value so that they can wisely invest their time and money for effective results. If you wish to have a high ROI with the most constrained budget, a good link tracking software might help you.
Most of you might track the views on your pages, which is useful but tracking links and analyzing the data can be a lot more informative. You must be aware of the significance of analytics and link tracking for digital marketers as we have now come a long way from conventional marketing’s spray and pray approaches. Consequently, it is important that the modern analytics tools and link tracking software utilized by marketers should be delivering the most accurate data available. Let’s now understand the use of analytics and link tracking with an example:
Let’s assume that you get to see a sudden surge in your subscriptions. This positive boost will make you curious to understand the reason behind it. This is where you will use analytics. Now, you found out that there has been an increase in visits to your website and you also have an overview of your onsite performance. But now you wish to dwell out on the traffic sources, a link tracking software can help you here. Link tracking enabled you to understand that majority of traffic was coming from a Facebook post linked to your blog. Now, you can smartly invest in your Facebook posts and create more such articles to fetch more subscriptions.
Using tools and software can help you gain the most out of your marketing campaigns. While analytics is crucial to gain an overview, link tracking helps you to get the details on how did the visitor reach your site and what kept them engaged.
Link Tracking: The Process
Link tracking enables the user to design link traffic campaigns. Tracking links are made by specifying a landing page or ultimate link- the link that you originally wish to track.
The specific link can be published anywhere on the internet once being created. You can post it on your blogs, social media accounts, ads, websites, or newsletters. Now, you can use link tracking software to identify which platform is the major source of traffic.
Clicking on the tracking link redirects the user to the destination page of your choice, which is most likely to be your own website. Before the user even reaches your website, the tracking link will gather all the important data such as the initial site of the user, which happens within fractions of a second. It can be said that data obtained on link tracking is based on the counts of clicks and redirects. The clicks might be unique or non-unique but the data collected on their numbers are always accurate.
Using link tracking software can be useful in multiple ways for marketers in any industry. They can utilize the collected data on link tracking for the benefit of their business.