Print advertising is a time-honored type of traditional marketing that encompasses advertisements found in magazines and newspapers, as well as portable pieces like brochures, direct mail, envelope stuffers, fliers and newsletters. It's a mainstay of many marketing plans and is often used to complement digital strategy by driving traffic to online initiatives. Both large and small businesses can use print ads to reach new customers or get their brand in front of existing ones.
Despite the ever-changing digital landscape, print media remains one of the most effective platforms to capture potential buyers' attention and build customer loyalty within the industry. Combined with other forms of marketing, it can create an impact that is hard to compete with.
In addition to having a physical presence, print materials can be viewed and shared for longer than digital ads, which can be easily deleted with the click of a button or ignored on social media. As a result, people feel more trusting of tangible print ads than digital ones. In fact, 82% of consumers have stated that they prefer to read print over digital ads when making a purchase decision.
Aside from boosting brand recall, print ads also have the ability to reach a broad audience with minimal investment. While digital advertising can be limited by a user's screen size, the average newspaper has an audience of 1.7 million readers and billboards can reach thousands of viewers at once in high-traffic areas.
Another benefit of print is the ability to customize each piece to fit each client's unique needs and budget. When designing for printing, it is important to account for CMYK coloration and a bleed area of 1/8" on all sides of the design so that elements do not go too close to the edges. Additionally, it's crucial to consider the finishing options for each project such as lamination, embossing and die cutting to make sure that your print is as stunning as possible.
As a leading supplier of digital and print marketing services, Deluxe can help your company create an impactful campaign with custom visuals and fully customizable logos. Our team of experts can assist with every step of the process, from concept to execution, ensuring that your printed products are high-quality and on-brand. Contact us today to learn more about our custom print services. We look forward to working with you!