The world has seen a lot of changes in the past decade. Our way of doing business has also changed. Digital Marketing is one of the most significant changes. Businesses of all sizes and shapes are moving towards Digital Marketing certification to strengthen their position in the market. This is due to rapid technological innovation and the widespread adoption of digital platforms around the globe.
Digital Marketing Certifications are a popular professional certification. Enterprises can't ignore the importance and impact of having an online presence as more people spend time on digital domains. The future of digital marketing in India is bright for many reasons. The digital marketing syllabus has been made to cater to these challenges in the future.
The average Internet user has at least seven social media accounts. Nearly 22% of the world's population uses Facebook. A third of social media users mention brands and refer to important instances in their lives.
Thanks to social media, the modern customer has more freedom than ever before. We can voice our opinions, reach out to brands via social media channels and get personalized experiences. Companies that don't make it a priority to reach customers via virtual domains are missing an opportunity.
Digital Marketing: The Benefits
Digital Marketing will continue to grow in demand as more businesses venture into the field. There are no prerequisites to enter the field of Digital Marketing. To steer a company's Digital Marketing efforts, however, you will need to understand Digital Marketing concepts.
A diploma in Digital Marketing is the best way to achieve both. Digital Marketing courses are specifically designed with Digital Marketing concepts as a focus. They are the best way to make connections in the field. You also get hands-on instruction from instructors while working with real-world industry projects or assignments.
Here are seven top benefits of PGDM in Digital Marketing to help you understand the career in Digital Marketing.
1. Explore a wide range of career options
Digital Marketing isn't limited to one field. Digital Marketing can be used by businesses in every industry to expand their business. Therefore, you can find employment opportunities in virtually every industry by having a Digital Marketing Certificate.
This line of work offers many employment opportunities, from large corporations such as Amazon, Twitter, Facebook, or Amazon to small startups and businesses.
Furthermore, Digital Market job profiles are extremely diverse, so you can choose the profile that suits your interests and skills.
2. Increase your market value
A 2018 report, 2018 Marketing Hiring Trends, shows a growing demand for digital marketing skills. According to the report, 69% reported that companies in 2018 hired more marketers. The highest demand areas were digital advertising (45%), content curation (42%), and content strategy (39%). The report states a huge gap between supply and demand in Digital Marketing, even though 59% of people are looking for Digital Marketing talent. However, this was only 59%.
Companies will be looking for employees in such a scenario, so anyone with a Digital Marketing Certificate will be valued. This makes it much easier to command high salaries!
- Get high-end salary packages.
Digital Marketing is a new field, and companies are willing to pay high salaries to qualified candidates. A fresher in Digital Marketing can earn an average salary of Rs. 1.5 to 3.5 LPA. However, with experience, it could scale up as high as Rs. 15 to 20 LPA and more.
Digital Marketing Certifications usually means that professionals have higher skill sets and can demand higher salaries for their services. Read more: Digital Marketer Salary In India.
2. Enjoy Greater Flexibility
One of the best things about Digital Marketing jobs is their flexibility in work hours. Because the entire domain revolves around Internet marketing and Internet-based marketing concepts, it doesn't matter where you live. If they have an Internet connection, digital marketing professionals can work remotely and brainstorm.
As a Digital Marketing professional, this gives you more flexibility. Digital Marketing professionals can work efficiently from anywhere. This is something missing from traditional marketing.
3. Develop your skills and creativity
Digital Marketing is an evolving field that is constantly changing. PG in Digital Marketing teaches and trains you to understand all relevant industry concepts. You are put in a learning mindset, and you will find more interest in this field as you continue to learn. This is a great way to increase your knowledge and learn new skills.