Technical SEO is the process of making a website's technical elements more optimized in order to raise its search engine ranks and make it easier for search engines to crawl, index, and comprehend. It emphasizes things like site architecture, mobile friendliness, structured data, speed, and security (like HTTPS). Resolving duplicate content issues, enhancing XML sitemaps, and restoring broken links are further important aspects. Technical SEO makes ensuring a website functions at its best for people and search engines alike by improving these technical aspects, which improves visibility and ranks.