The online B2B market is shaping the way buyers and sellers trade nowadays. B2B buyers are adopting a modern way of sourcing products on digital platforms. Sellers are appearing on a digital platform to expand their source. Buying products online makes the deal more comfortable and at ease. Today B2B buyers prefer to self-educate about different products, products from different manufacturers and then compare the quality and pricing which added up to consolidate their decision while doing online purchases.

This blog will help you to get an idea of what’s in their mind and get answers to questions such as:-

• How buyers make the deals
• How they choose products
• How they compare it
• How they close the deals
• How they choose manufacturers/ sellers

Sellers can keep these points in mind while listing their B2B products for online shopping. The following 5 important factors to attract buyers are as below:-

Product title

Have you ever noticed why product titles are essential in B2B eCommerce? Yes, it is one of the most important factors to get a clear idea of the product. You try to make your product more successful by engaging with the buyers, which in turn leads to the buyers becoming more confident and finally purchasing the product. The product title will be the first impression to the buyers to win their hearts.

How to write a Product description to increase online purchase

You know that words have the power to make or break anything, so it is very important to use it in the right way and it will help you in uplifting your business. The product description gives meaning to your product and defines it in an exact way to make it easier for buyers to understand it to do successful online purchases. So make your product description compelling in bullet points. The description helps buyers to understand:-

• What is the product
• Important information about the features
• Why it’s worth purchasing
• Benefits of your B2B products
• Product Rates

It is important to understand the buyer’s perspective while fixing the price of your product. Try to fix the best competitive wholesale rates. The product price is depending on several factors including:-

• What the market is willing to pay for the product.
• How your company and product are perceived in the market by potential buyers.
• What your competitors charge for the product.
• Whether it is “highly visible” and frequently shopped and compared.
• The estimated volume of products you can sell in what time frame is also very important.
• Product features and specification

In today’s era, information is power. Just like half knowledge is dangerous so does half information. Precise, complete, certain and clear information gives more power to buyers than a piece of uncertain, unclear, inaccurate and ambiguous information of the product. Product features are characteristics of your product– its size, weight, design, style, category, functionality, color, material, and many more.

Product Images

Present the best picture of your product for online shopping that appeals to the buyers’ eyes and give them an idea of how it would suit their utility. Always make sure the buyer goes through at least four-five angular pictures of the product hence if you do not upload quality images, you tend to lose your buyer to buy products online. Check the quality of the photography you upload as a buyer closely checks the product images by zooming them.

Conclusion

Online purchase depends on the above factors and makes online shopping easier for B2B buyers. Let the buyer know about your B2B products completely to do online purchases. Explore Beldara to start it now and upload your product to grow your business.