You might not be able to take a long vacation this year, but that doesn't mean you shouldn't take advantage of your PTO days. On the contrary, taking time off is more important than ever, especially as the workday lengthens and the lines between work and home life become increasingly blurred. Taking a well-deserved break and working from home can also help to prevent burnout, improve your health, and renew your energy.
Of course, taking time off necessitates finding someone to cover for you or planning ahead of time. Video is a crucial responsibility for digital marketers, and the pressure to create engaging content is high. The video should capture attention, drive engagement, and drive message retention better than any medium. As the demand for digital video content marketing in digital marketing increases, the conversation around video has changed. It is no longer about "why" to create a video but rather about "how" to make a video.
Traditionally, creating videos tends to be quite complex. Whether it's licensing specific media rights, hiring a third-party professional video maker, or learning hyper-complex video-making websites designed for those who already have the qualities of a good video editor, making great videos hasn't always been the simplest and most profitable thing to do.
Fortunately, today's digital landscape is replete with affordable and easy-to-use online video editors that allow even the most novice users to create something impressive and engaging. But, unfortunately, the landscape is so cluttered that it can sometimes be challenging to find the right content writers in Mumbai for your needs.
Here are some essential qualities to consider when choosing the best content marketing companies for you:
- Is it accessible?
This may appear to be a no-brainer, but it is an often-overlooked quality. When choosing an online video creation tool, look for something easily accessible when you need it. Look for online or cloud-based tools rather than heavy software installed directly on a single computer to ensure this. Online and cloud-based tools enable you to create something amazing while also allowing you to move around.
- Are you friendly with the team?
Online and cloud-based tools tend to be very accessible, but they're also great for collaborating with your team. You can collaborate on projects with teammates from all over the world in real-time by using the best online video creation and editing tools. When choosing a platform, be sure to inquire about user seats; if you intend to involve your entire team in your video creation processes, you will want to ensure that the venue can accommodate multiple users on one or more accounts. You'll also want to ensure that the platform provides a strong organization and tagging structure for any assets your team may have to reduce confusion and streamline your processes.
- Is it easy to use?
Too often, video creators get caught up in their desire for lots of bells and whistles. Personalization capabilities are critical, but so is user experience. If your video creation tool's workflow feels disjointed or complex, those flashy features might not be as helpful as you thought.
Rather than prioritizing one over the other, look for a tool that offers a solid middle ground between customization and ease of use. For example, the best online video editors allow users to create high-quality, professional-looking videos that match their brand but in a fast and intuitive way.
- Are the media included?
Some video creators have their own media library that they can leverage to develop their video content. But for many, creating great video requires getting access to media licenses or hiring an outside content writing company to create content for them.
The solution is to choose one of the best content writing company preloaded with multimedia resources, and thankfully many do! Make sure the media they offer best suits your needs - editorial editors will want access to editorial content. At the same time, marketers may rely more on high-quality stock footage.
- What is the platform's scope of automation "behind the scenes"?
While you want to do some manual editing on your videos to meet your standards, it is beneficial if the platform you are using incorporates some automation. This is because easy video creation, editing, and automated processes are the same.
Some automated features to look out for include predictive styling (i.e., predicting the style of each scene based on edits you've already made to other scenes), text-to-video workflow (building your video storyboard based on the text of the story itself), and one-click conversion to different formats (details on that below!) Platforms incorporating automation into their feature set will simplify your authoring process and save you time.
- Can I create videos in different formats?
Traditionally, the video was created in the landscape format, 16: 9. However, today we see videos everywhere, which means that videos must be created to match the form and function of the environment in which they will be distributed.
To ensure that your videos will translate well in any environment, make sure the platform you choose can support video creation in all 3 standard formats: horizontal, square, and vertical; This way, you will get more use from your video content. Bonus points if the platform offers a one-click conversion to a different format; it will save you from having to create the same video from scratch every time you want to make it in multiple formats.
So if you are looking for a content writing agency in Mumbai that can help you create explainer videos, don't hesitate to contact us!