As we know, SEO is the top priority while building a user-friendly website. UX (User Experience) also plays an important role which focuses on the encounter a person will have when interacting with a website. A better UX keeps users on your website or app longer and increases the chances of them returning. The bounce rate will also be lower with a good user experience, leading to better SEO ranking, audience retention, organic CTR, and increased brand credibility.
Now that you understand how user experience affects SEO, let's look at the strategies that you can implement to improve your user experience on the website -
- Keep your site navigation simple and convenient
- Create content that serves users, not search engine
- Empower your content with visual media
- Optimize your webpage load to provide a quality user experience
- Make your website mobile friendly
- Work on your 404 error pages and make them informative
To conclude, UX is an essential part of your SEO efforts. While improving your SEO and search rankings, you need to ensure that your website fulfills the need of a user. Therefore, the more engaging and optimized your website is for users, the more traffic and return visits you will receive.