Non-VBV gateways are ideal for businesses requiring faster transactions without the Verified by Visa authentication step. These gateways simplify the payment process by eliminating additional verification layers, making checkouts quicker and more convenient for customers. While they may lack extra authentication measures, they compensate with robust fraud prevention tools and secure encryption protocols. Businesses operating in specific industries often prefer non-VBV gateways for their flexibility and ability to cater to a wider audience without compromising transaction security.