NARS, founded by François Nars, a make-up artist and photographer, is a well-known beauty product company in India. In search of beauty product shades that are perfectly suited to Indian skin tones. NARS Cosmetics' expansion into India became official when its parent company, Shiseido, signed a distribution agreement with Shopper Stop. The initial locations are in Mumbai and Delhi.
Tamanna Bhatia became the First Indian Brand Ambassador of Shiseido.
Tamannaah looked stunning in a red bodycon dress at the Shiseido launch event. She also mentioned that she has been using this brand's beauty products since the beginning of her career. This Japanese skincare brand may pose difficult challenges for Indian beauty product companies. She seemed thrilled to be a part of the Shiseido launch.
Best beauty products of Shiseido & NARS
If applying different makeup products takes too long, these brands provide an excellent solution.
Tamanna Bhatia claims that using two to three products will give you a healthy and flawless appearance. It's ideal for quick makeup. Shiseido and Nars both sell a diverse range of beauty products, including foundations in a variety of colors, lipstick, cleansing oils, sunscreens, and soon.
Popular products from Shiseido:
Benefiance Serum Increases Immune Power Benefiance Benefiance WrinkleResist24 Balancing Softener Enriched Cleansing Foam, WrinkleResist24 Eye Contour Cream, and LiftDynamic Serum with Bio-performance.
Popular products from NARS:
NARS products include the Barcelona Light Reflecting Foundation, the Caramel & Chestnut Radiant Creamy Concealer, the Mendoza Hardwired Eyeshadow, the Orgasm Blush, and the Powder.
Matte lipstick: NARS Dolce Vita lip balm; NARS Climax Waterproof Liquid Eyeliner in Explicit Black; and NARS Climax Mascara in Explicit Black.
Road Map of Expansion and Promotion of Shiseido & Nars in India
Shiseido and NARS are both entering the Indian beauty market with products that look strikingly similar. India's beauty is diverse, with a variety of skin tones. However, some of these brands' popular products are more or less appropriate for Indian skin care and textures. This lays the groundwork for these Indian beauty brands to have a successful and diverse future. Tamanna Bhatia, a stunning and captivating actress, has already been named this brand's brand ambassador for promotion. Their marketing teams also use broad outreach strategies, such as sending product samples to beauty, social media, and fashion influencers. These branding techniques and strategies are both successful and beneficial. Many well-known social media fashion and makeup influencers have gained the trust of those promoting these brands.
Conclusion
This launch sets a new standard for make-up quality while also expanding the availability and accessibility of your favorite beauty products. Get the beauty products from the India’s best beauty products manufacturer list.