There are many benefits of extended reality. Besides being able to immerse users in a world, extended reality allows people to travel virtually. Consumers are more likely to try a product, brand, or service if they can experience the entire environment before they buy it. One of the more popular extended reality examples is the recent success of Cathay Pacific, which used 360-degree video with hotspots to experience its brand. Using this method, the airline was able to increase customer awareness and favorability by 29% and increase brand awareness by 25%. For many companies, extended reality will become a necessity for competitive advantage.
AR has been popularized in popular applications as well, such as Pokemon Go, which is one of many extended reality examples in the gaming industry. The popular game uses augmented reality and "markerless" AR. In this case, a camera is used to activate AR. Earlier AR experiences required a special marker, like posters or specially marked objects. Nowadays, however, machine learning and machine vision technology can recognize objects and can project images onto the surface. The ability to view virtual objects in any space, such as a photo, has made this technology a popular addition to many products.
You'll also be able to see that there are extended reality examples already in the ecommerce industry. Many popular furniture shops today will allow you to project images of their products to your place, allowing you to see what the product would actually look like if you buy and install them on your home. This is a great way to help potential buyers purchase only those things that would match their home perfectly.