How we enabled more whistles from the CSK Cricket Fans by redesigning the FanPlay IOT website

About FanPlay IoT

FanPlay IoT is the world’s first sports IoT Platform that transforms the way fans & players engage during & after the sports event. It supports a huge fan base from kids, and young adults, to seniors in a fun & entertaining way. Through sports, it nurtures the spirit of fitness by offering smart technology products & app-based services. FanPlay IoT is the official partner of CSK for the Tata IPL and Kerala Blaster of the Indian Super League.

The Challenge

The official website of FanPlay IoT was not at par with the energy & vigor of the vision it stands for.  It faced many issues like

• Not mobile responsive
• Too slow
• The UI / UX & the layout were outdated
• Content was not updated
• Product catalog was not user-friendly
• Lack of proper information on their services

The management wanted to redesign their website which has to take into account the following wishlist

• An engaging website for sports fans especially those who love cricket & CSK
• The UI/UX must be trendy to match the industry standards & appealing to the fitness enthusiasts
• To enable the eCom module with a shopping cart & the payment gateway
• The Call to Action was twofold:

• To increase the mobile app downloads
• To sell the products online

Our Approach

• To start with, we had Discovery Meetings with the client to understand their customers, products / services & specific requirements.
• Our creative & content strategy team did online research on the competitors’ website & other industry related websites to understand their standards.
• After going through the existing site map & the requirements, we reworked with a new site map that included separate pages for different user groups & purposes.
• A neat UI was created that appeals to the fans as well as sports enthusiasts.
• A product module & shopping module was added using WooCommerce as it’s easy to manage & also matched to their existing tech stack.
• Razorpay payment gateway integration was done.
• A backend dashboard was customized to manage product catalog, ordering & shipping management
• Apart from Razorpay, other third party integrations like chat, email & social media were done.
• We optimized the website for speed & on-page SEO.
• We ensured mobile responsiveness at every stage.
• The Google Analytics was integrated to regularly manage the website’s performance

Solution

• The resulting website is mobile responsive & faster to download
• The sitemap enabled the fans to find their information with ease
• The website’ UI is neat & simple suiting the target audience.
• The eCom management is simple to manage and place orders as well.

Conclusion

Every website is unique from a designer’s perspective. The customer expectations from an online visit & the offerings by client must be matched through design and content. At the same time, the perspective of speed, responsiveness & Google search algorithms must be adhered to offer a seamless experience to the end users. At Pixel Studios, we have mastered the craft of designing the website & taking care of its changing needs from time to time. If you are looking for an expert web design agency that understands your business to create a powerful online presence, reach out to us.