Solar hot water systems are great for homeowners and businesses. Unfortunately, it’s not always easy to get new customers in your door to learn more about solar powered water pumps and water heaters. I’ve found some creative ways to attract potential customers who are presented with a solar hot water system parts as an option for their home, or business. These five tactics will help you connect with the right people and increase your chance of selling on the first visit.
Send a solar water heater brochure with every estimate
Here’s a great way to bring in new business as well as generate revenue for your company:
Send a solar water heating brochure with every estimate. This can be a simple card or pamphlet, but it should have the key features of your system and some information about the benefits of solar hot water systems. You’ll be able to educate your potential customers more effectively this way than by simply giving them a sales pitch.
You’ll also have an opportunity to introduce yourself, explain what type of business you are in (or aren’t), and let them know about any other services or products that you offer.
Offer free solar consultations with a licensed professional
This is one of the best ways to attract potential buyers for your solar hot water system. The more people who know about your business and what you offer, the more likely they are to choose you over other companies in their area. If you have no marketing budget, but still want to advertise your business online, consider listing yourself on local directories like Yelp or Google Places (or any other local directory). Offer free consultations with a licensed professional who can explain how your system works and answer any questions that might come up during installation. This will also give people an opportunity to talk with someone who has experience installing solar hot water systems in their area so they can get an idea of how much it will cost them before they make an appointment with you.
Present your customers with information about how solar water heater works.
The most effective way to attract potential buyers for solar hot water systems is to present them with information about how these work. This will help you to understand what your customers need and what they’re looking for, which will help you create a product that can meet their needs.
Give them an estimate of how much it will cost and how long it will be before they see a return on their investment.
You’ll want to make sure that potential buyers understand how much they’re getting for their money when they invest in solar water heater spare parts . Here are some ideas:
Give them an estimate of how much it will cost and how long it will be before they see a return on their investment. This will give them an idea of what they need to expect from their system for the first few years, so they won’t feel like they made a big mistake by going with one over another model or company. They should also know if there are any upfront costs before buying a system so they can budget accordingly.
Promote your solar company in every email, letter and conversation you have with potential customers by putting it on business cards, flyers, signage at events etc.
If you are using social media platforms to attract potential clients, make sure that you are engaging with them in a friendly way and showing them that you are interested in their business. This will also help boost your reputation as a green business leader in the community.