Also, the increasing adoption of digitalization in the label printing process has enabled faster product turnaround rates, shorter print runs and greater flexibility in label design.
One of the primary elements driving market expansion is the growing preference for attractive packaging. Consumer items with a visually appealing no-label appearance and multi-colored printing provide a lucrative marketing opportunity and an effective branding tool. This also generates a good market picture, as manufacturers are now more eager to use in-mold labeling into product packaging.
Furthermore, these labels enable for more information to be shown on the product, resulting in a strong brand image for a company. In addition, the pharmaceutical, chemical, and food and beverage sectors have a significant need for low-cost, high-quality labels, which is fueling market expansion.
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