The US sugar confectionery market is estimated to grow at a CAGR of 2.8% during the forecast period. Increasing launches of new confectionery products and increasing obese population in the country are some pivotal factors encouraging the growth of the market. As per the Centers for Disease Control and Prevention (CDC), the obesity prevalence rose from 30.5% to 42.4% from 1999–2000 to 2017–2018, and the prevalence of severe obesity grew from 4.7% to 9.2%. This leads to increasing demand for low sugar or sugar-free confectionery products in the country. Some new launches of dairy-free and low sugar-focused chocolates have been witnessed in the US to meet the increasing needs of consumers.
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For instance, in June 2020, Barry Callebaut widened its confectionery products for the US markets. This includes protein-enhanced options and dairy-free milk-like chocolate to fulfill the increasing consumer health trends. The company’s new series is based on four major dietary choices, including a rising shift towards plant-based non-dairy alternatives, low sugar, and high protein variants. The company launched two additions to its portfolio, dairy-free plant-based protein coating which is chocolate-based and consists of 20% plant protein, which has been designed for healthy snacks, bars, and confections, bars and Dairy-free ‘milk-like chocolate which is developed for a milk chocolate experience with a creamy texture.
The US sugar confectionery market is segmented based on product and distribution channel. Based on the product, the market is classified into chocolate, sugar based food, and snack bars. Snack bars are being significantly driven by the rising demand for energy bars in the country. In addition, the increasing availability of innovative flavored snack bars is further supporting the increasing share of the snack bars segment. Chocolate segment is further segmented into white and milk chocolate and dark chocolate. Sugar based food segment is further segmented into boiled sweets, caramels and toffees, mints, gums and jellies, and others. Snack bars are further segmented into energy bars, cereal bars, and others. Based on the distribution channel, the market is segmented into an online and offline distribution channel. Offline distribution channels are further segmented into supermarket/hypermarket, convenience stores, and others.
Some prominent players in the market include Mondel?z International, Inc., Mars, Inc., Kind LLC, and The Hershey Co. To increase competitiveness in the market, the companies are adopting strategies such as product launches and mergers and acquisitions. For instance, in March 2020, CORE Foods, a provider of fresh, refrigerated snacking, declared the introduction of CORE ENERGY BARS. It is a new line of plant-based bars which is filled with probiotics, prebiotic fiber, natural caffeine, and protein to offer balanced nutrition. This new line of energy bars is available in three coffee shop-inspired flavors, including Caramel Coffee Crunch, Mocha Chip Espresso, and Strawberry Basil Tea. Such new products comprise 65 mg of natural caffeine and complement the brand’s current portfolio of fresh snacking options that allow consumers to enjoy these snack bars on-the-go.
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US Sugar Confectionery Market- Segmentation
By Product
- Chocolate
- SugarBased Food
- Snack Bars
By Distribution Channel
- Online
- Offline
Company Profiles
- Adams & Brooks, Inc.
- Arcor Group
- Atkinson Candy Co.
- Bourbon Corp.
- Canada Candy Co. Inc.
- Ferrero International S.A.
- Ganong Bros., Ltd.
- General Mills, Inc.
- HARIBO GmbH & Co. KG
- Karma Candy, Inc.
- Kerr Bros. Ltd.
- Kind LLC
- KLN Family Brands
- Lotte Corp.
- Mars, Inc.
- Mondel?z International, Inc.
- Nestlé S.A.
- PepsiCo, Inc.
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