Every logo is designed by picking a specific font, colour and shape. But still, the most talked about is the colour and font you use. Not many talks about the shape you should choose and how can it affect a customer decision.
Just like the other ones picking the right firm can make a customer think in a way, can affect his mood and can make him look at what fully expresses your brand to your customer. Let’s talk about the different shapes and how each one of them can affect a customer decision.
Circles:
The circle might be the most overused shape as you will be able to see almost every famous company use this in their emblem. A circle is a form with no edge just like the wheel of a car or a football making that completes or add purpose to an object.
In our lives, there are many round-shaped objects like the sun, moon and smiley face. A circular object that means the most is a marriage ring as it represents love and devotion creating a bond that lasts for ages.
Square:
Square is another one used by many businesses. The reason many uses it is that it portrays proportion, harmony and professionalism. These shaped objects also represent strength and safety as objects like safe and vaults are square.
When designing a custom logo this shape can represent your business as reliable, secure and long-lasting. If you are planning to go for a minimalistic approach try creating a square-shaped object making it a great design for the newer generation.
Triangles:
Triangle is a shape not used that much, but if used can appeal to the right audience. It is a shape that can inspire different ideas, show lively power, and give the brand a sense of hierarchy in a continuous motion showing growth or improvement. buy logo online
If properly used in your logo can help boost brand awareness. When using it make sure it is designed facing upwards or it can give your brand a negative look. The straight line-shaped are mainly used with masculine or powerful companies.
Lines:
Lines are the most powerful shapes of all the others as they can be used in any way. If you use them in the vertical direction your brand will be able to represent strength and elegance making the logos you use slimmer.
The second way of using this is with horizontal direction which makes the brand relaxing and represents peace. The best things about using lines are that you can use them with colour making your brand dependable and reliable.
Organic Shapes:
These shapes are created using elements present in the real world. These are not geometric but are shapes that present in the real world, this makes the custom logo design different while giving your brand an edge.
These shapes are not like all the others, but at the same time are designed in such a way that it makes the viewer assure as the object used are similar to the elements presents in the real world. When making it is very important to not add something that diverts the reader.
Conclusion:
So what do you think does picking the right shape matter the most when talking about designing a custom logo? Everything around you even the device you are reading this has its specific shape. So, make sure to pick the correct font, shape and colour when working on your new tag.