The history of typography-and by transitive, also the annals of the book-is strongly associated with graphic style, this may be because there are without any design patterns that not include such things graphics. Ergo, when discussing the history of graphic style, typography also reported the Trajan order, old miniatures, Johannes Gutenberg's making push, the progress of the book industry, the cards Parisian Arts Movement and Products (Arts and Crafts), Bill Morris, Bauhaus. be visual design product.
The release of movable form by Johannes Gutenberg made publications cheaper to produce, and help their dissemination. The first Roundhouse The Creative Agency produced books (incunabula) obtained the position model to the twentieth century. Graphic style with this age is becoming known as Old Fashion (especially the typefaces which these early typographers used), or Humanist, due to the commonplace philosophical school of the time. Following Gutenberg, number substantial changes were observed before late nineteenth century, especially in Britain.
First site of the guide "The Nature of Gothic" by Steve Ruskin, published by the Kelmscott Press. The Arts and Projects designed to restore the medieval art, creativity in character and manual labor. During the nineteenth century visible meaning design was entrusted alternately two specialists: the artist or the publisher. The first was formed as an artist and the 2nd as a builder, frequently equally in the same schools of arts and crafts. For the printer as artwork was the utilization of decorations and choosing fonts produced in his compositions.
Between 1891 and 1896, the William Morris Kelmscott Push printed some of the very substantial graphic products Arts and Projects Motion (Arts and Crafts), and established a lucrative company based on the design of publications of great stylistic refinement and selling them to the upper lessons as luxurious items. Morris demonstrated that the market existed for performs of visual design, establishing the divorce of design from production and the fine arts. The task of the Kelmscott Press is indicated by its recreation.