Ketel One Sessions – Experiential Marketing, Marketing Strategy, Event Production, Collateral Design - I-AM Brand Consultants India

Ketel One, Diageo’s reserve Vodka brand, resonates heritage, tradition and craftsmanship. They approached I-AM Beyond to generate below-the-line brand awareness to elevate Ketel One to being ‘the most recommended vodka in the world’.

I-AM Beyond worked with Ketel One to identify a new target audience, the ‘Modern Craftsman’, and set about devising a strategy to connect with these key influencers and create global word-of-mouth recommendation for the brand. As part of the integrated marketing campaign I-AM Beyond delivered a series of simultaneous events, ‘The Ketel One Sessions’, held in four fashionable cocktail bars. I-AM Beyond selected the most influential venues, twinning them with a select group of London craftsmen – artsists, writers, designers and mixologists who embodied the Ketel One values and came with a pre-requisite sphere of influence.

The Ketel One Sessions have acted as a catalyst for a UK-specific influencer programme, building recommendation for the brand by word-of-mouth both on- and offline.

What we did

Collateral Design
Event Production
Influencer Programme
Location Sourcing
Location Sourcing
Marketing Strategy
Talent Sourcing
& Management

Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013

Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com

Website-:
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https://plus.google.com/u/0/116144460818500514131
https://www.quora.com/profile/Aarchi-Sharma
https://www.stumbleupon.com/stumbler/asharma9399
http://www.apsense.com/brand/I-AMONLINE/about
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