Although the popularity of inbound lead generation is growing, it is also a challenge faced by marketers today.
There's an entire process involved in inbound lead generation. To begin with, let's understand the meaning of inbound lead generation and how it works.
What is Inbound Lead Generation?
As defined by Cognism,
'Inbound lead generation is a method of attracting customers to your brand. It’s when a company puts out targeted content to appeal to its ideal customer.'
How Inbound Lead Generation Works
Inbound lead generation allows customers to reach you instead of you reaching them out to you. Often, preferred by new-age buyers, companies are happy to engage in inbound lead generation.
Who's an Inbound Lead?
Leads attracted towards by brands or businesses, either due to the targeted content brands put out or attracted via any other inbound mode, are known as inbound leads.
Strategizing Inbound Lead Generation
In order to gain real-time leads which are of high quality and can generate value for business, strategy is important. Likewise, it is also important in the process of inbound lead generation.
Following are top strategies in the field of inbound lead generation, in the B2B or B2C space.
- Content Optimization: SEO wins, always
Basically, optimizing the content brands share with the world with the help of Search Engine Optimization is crucial. Why? Because, this will help you in improving brand visibility, generating organic traffic and a lot more factors related to the same. What matters is whether it's per SEO or not. If yes, it goes a long way further to help with inbound lead generation.
- Usage of Blogs to Market Products/ Services: Marketing at its Best!
Blogs are like oxygen when it comes to inbound lead generation. Many companies and brands today exercise blogs as a key tool of their brand's content marketing processes, and thus, an integral part of inbound lead generation. Today, there are customers who are intrigued by blogs and then, take interest in buying a particular/service. For such organic traffic, blogs are helpful. Apart from that, companies also believe that guides or e-Books contribute to the growth of inbound lead generation and its inbound processes.
- Retargeting Ads: The World of Inbound Advertising
Why would someone re-target an ad? Well, most often brands re-target ads in order to reach the right set of people, boost traffic which is of high quality and improve the rate of conversion of leads. Retargeting ads is considered to be one of the most vital sources of lead generation, especially in the field of B2B Marketing.
- Email Marketing: Connect via E-mail
May it be a product demonstration or pre-launch, connect with your customers via e-mail. Your subscribers are your potential / existing leads. E-mail Marketing makes an attempt to encourage them to buy a specific product/service, newly launched or refurbished. Structure your e-mails well. Make sure it is reaching the audience you want it to reach.
- Social Media Marketing: Why Miss Out on Social?
Social media assists a brand in various aspects of marketing. From motivating users to take specific action to create brand awareness and other activities, social media marketing is serious business. It isn't as casual as social media marketing.
As a leading or emerging brand, you shouldn't miss out on social media marketing. It will help you in wondrous ways you'd never thought of. Particularly, it is of great help in the process of inbound lead generation.
Inbound Lead Generation and Leadzen.ai
Inbound lead generation might be difficult to achieve. We, at Leadzen.ai, help you with filters such as bulk search and others in order to make lead generation easier for your brand. What matters, in the end, is leads, leads with a great level of lead quality.