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Mastercard's 'smile to pay' raises concerns around face recognition systems

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Kiara Parmar @Kiara_Parmar · May 25, 2022

Mastercard

 

Mastercard’s “smile to pay” system, announced last week, is supposed to save time for customers at checkouts. It is being trialled in Brazil, with future pilots planned for the Middle East and Asia.

The company argues touch-less technology will help speed up transaction times, shorten lines in shops, heighten security and improve hygiene in businesses. But it raises concerns relating to customer privacy, data storage, crime risk and bias.

How will it work?

Mastercard’s biometric checkout system will provide customers facial recognition-based payments, by linking the biometric authentication systems of a number of third-party companies with Mastercard’s own payment systems.