MARKET OUTLOOK
Research by Triton shows that the Asia-Pacific mass notification system market will be fast progressing at a CAGR of 17.54% in terms of revenue over the forecast period of 2019-2028. India, China, South Korea, Japan, ASEAN countries, Australia & New Zealand, and Rest of APAC together form the market in this region.
The Indian government recently increased its security budget by more than 40%. This has proved beneficial for India’s mass notification systems market. After the tragic incidents of terror attacks that shook the country, such as the train bombings of July 2006 and the 26/11 attacks, the government was forced to adopt advanced security solutions, such as MNS.
Further, cyclones and other meteorological disturbances in the Arabian Sea, the Bay of Bengal, and the Indian Ocean claim thousands of lives each year, and also cause large-scale material losses. In 2015, the National Cyclone Risk Mitigation Project (NCRMP) was launched by the National Disaster Management Authority of India (NDMA). Ina first, a multi-channel Early Warning Dissemination System (EWDS) was commissioned as part of this project. This was used to send location-based SMS alerts to warn residents. These instances show that there is a high demand for MNS in the country. This is helping the growth of India’s mass notification system market.
Meanwhile, in South Korea, the government has been sending emergency texts to its citizens about three to five times a day, amid the Coronavirus outbreak. These texts include details of the exact locations and movements of those who have tested positive for COVID-19. This indicates that mass notification systems are increasingly being adopted in the country.
COMPETITIVE OUTLOOK
Some of the companies present in this market are Everbridge, Desktop Alert Inc, xMatters Inc, OnSolve, Johnson Controls, Siemens, Eaton, and Blackberry AtHoc.