As the digital marketing trends world moves fast, it's important to stay ahead of the curve. In this article, we'll take a look at some of the top trends that will impact your digital marketing strategy in 2019.
One key trend is account-based marketing. This involves creating personalized messaging to businesses based on their individual needs and interests. It's a great way to build brand loyalty and increase sales.
1. Artificial Intelligence
Artificial intelligence is a growing trend that has the potential to completely transform digital marketing. It allows marketers to better engage their audience, streamline market research, and maximize the potential of big data.
One AI trend to watch out for is predictive analytics, which identifies patterns in your audience’s data to help you design more effective campaigns. For example, Meltwater found that South Africans nicknamed January “Januworry,” which was more common in 2020 than it was in 2019.
With a high level of precision and accuracy, AI can make efficient futuristic predictions to set your marketing strategy. Its error-free results will ensure that you reach your business goals without wasting time or resources.
2. Location Based Marketing
Location based marketing is a great way to reach consumers when they are most likely to buy your products. It is a cost-effective strategy that can boost your brand’s sales and ROI.
One of the major advantages of location based marketing is that it is highly targeted, meaning you can send relevant ads to potential customers at the right time. It also helps you increase your conversion rates and customer retention.
It’s a great way to engage with your target audience and build long-lasting relationships with them. It’s also a good way to improve your search engine ranking, as smartphones make it easier for people to find businesses nearby.
The majority of consumers are willing to share their location in exchange for valuable content. Moreover, it’s much more affordable than traditional mobile advertising options like static banner ads.
3. Short Videos
Short videos are a great way to engage with consumers. They are easily digestible and can be shared across many social media platforms.
They also allow brands to share a story that is relatable and empathetic. Consumers want to feel like they are connecting with the brand in an authentic way, and they will be more likely to respond positively if that happens.
When creating content for a short video, make sure it's concise and informative. Then, include a call-to-action at the end so viewers can know what they should do next.
4. Micro-Influencers
Micro-influencers have a smaller following than macro influencers, but they are more likely to engage with their audience and convert them into customers. In fact, brands that work with micro-influencers experience a 60% increase in engagement rates and a 20% increase in conversion rates.
They are also more authentic and genuine than larger influencers or celebrities, which can help build trust with their followers.
Brands that partner with micro-influencers can create targeted campaigns to reach a specific demographic or niche. This can be especially beneficial for D2C brands that sell niche products or services.
Influencer marketing is a popular strategy among start-ups and new-age D2C brands. It’s a cost-effective way to increase awareness of a product or service and drive sales.
5. Visual Content
Visual content is an integral part of your marketing strategy. It’s a great way to connect with your audience, increase brand awareness and drive more engagement on social media.
It can be in the form of photos, screenshots, online videos, diagrams and infographics. It’s also a great way to boost your SEO, get more backlinks and drive more traffic.
If you’re not using visuals in your marketing, you’re missing out on a lot! It’s a great way to attract more attention, engage your audiences and create an authentic connection that keeps them coming back for more.