Google search and local SEO are integral to a business's marketing strategy. Therefore, Google My Business is one of the best tools to boost your website's local ranking. It helps you to increase brand awareness and earn the trust of your customers. With better local ranking, your page visits, as well as your conversions, will increase. But, it is not just to expect to rank high with Google My Business. You need to optimize it and improve your local SEO by utilizing all the GMB features.
However, local ranking factors also depend on relevance, distance, and prominence. Here are some tips to improve your local ranking on Google -
- Set up and optimize your GMB listing
- Optimize your GMB listing for mobile devices
- Build local links to improve organic ranking on Google Maps
- Use this Google maps SEO checklist
- Track your performance
By following these tips, you will see a rapid change in your Google ranking and website traffic. It helps your prospects to find your business in your area. Furthermore, investing your time and money in local SEO and Google Maps marketing enables you to generate more leads and get more conversions.