You may think that anyone can manage your social profiles at a low cost, but the truth is that to develop digital strategies adapted to your business and improve communication with customers (among many other functions) you must have the help of professionals. The best option is to go to an agency specialized in social media that advises you in this process.
The importance of working with professionals to create a social media strategy
Social networks are channels that help achieve greater notoriety , increase the presence and image of brands, attract traffic to web pages and obtain customer data. There are many agencies specialized in planning and executing effective communication plans that differentiate you from the competition and improve metrics.
Having solved that problem, another one appears: Which agency to choose? To help you make this decision, for years we have drawn up an annual ranking of the best companies in the sector in our country.
But this year we wanted to give it a spin.
Unlike other years, we have calculated the ranking based on internal data that the companies themselves provided. Previously, the ranking was defined by the performance of the agencies (followers and engagement ) in their own social profiles, but we believe that this new format will provide you with more useful information about the sector in our country. That is why this time we will not include a comparative table with what happened in previous years, since the ordering criteria are not comparable.
The 25 best social media agencies… ordered by their results
Obviously, determining which are the best social media agencies in Spain is not easy . We could use many criteria for this: its prestige in the sector, its performance in social networks, the opinion of clients, etc. And even if we approached it from all aspects, we could not determine with certainty which are the best, because the same agency can do a great job with one brand and another not so much with another , just because they change the sector, because they are a different type of brand or even by the professionals involved in the campaign.
On this occasion, we carried out a direct survey of more than 40 Spanish agencies , of which 25 responded . This is a fundamental aspect of this ranking: it is prepared based on declarative data, provided by the agencies themselves.