Make sure you have a Twitter Marketing Strategy. I recommend you should keep it simple and tweet consistently. If you don't have a specific strategy, Twitter will become a "time vacuum" for you.
Initially, I only used Twitter as a way to increase publicity for my other strategies. Then I understood I could also create a following of like-minded people who get benefit from my content. Every time I publish a post on Facebook that I have posted new content on my blog. Also, a tweet is sent automatically to my followers through an installed plug-in. Then everyone who follows me can view my new posting if they like it. They can retweet and share the content with their followers. You can see now how this can maximize your appearance! Here's an important tip, be sure to keep your tweet to 120 characters or less for easy retweeting.
"Be sure you are always sharing new informative content. You need your followers to be loyal and to have enthusiasm in what you are sharing. That is why you need to set your target market and produce a strong message-to-market match."
Hold an eye on your fans and their mindset. Find out why they decided to follow you and make sure your updates, topics, products, website, or blog continue to give on that attraction. If they did follow you and if they don't get it. Then you are letting them down, and we know that means a "unfollow click" is occurring.
Growing followers on Twitter viewed as the same as building a lead list. You require to provide quality over quantity with your Twitter marketing strategy. The more focused your topic and readership, the more productive you will be - and the higher your click-through and conversion rates will be.
Marketing is not spam. Share resources and links are not spam, as long as you respect your followers and continue to provide them with the "real value" content they desire. You are providing a service that is not spam. Just remember to ask yourself this about your social marketing strategy, "Why are people following me, and am I delivering what they want?"
Your Twitter marketing purpose should be to tweet information content that is of specific interest to your followers. Twitter is a place where you can be more personable and even more intimate, but you need to maintain your professional appearance and your integrity at all times.
Remember that Attraction Marketing is the "Key" and that you require to make relationships. (How to Create Stunning Marketing Video)
ENGAGE with your followers.
Staying on current news, information, and conversations in your niche and increasing your traffic, Twitter is one of the best methods to engage your target market in productive relationship-building conversations.
Here are few ideas that I've seen work amazingly well for my social marketing strategy:
Host a contest on Twitter. For example: search "Twitter contest" at Google.
Encourage your followers to 'tweet you' questions, favorite links, resources, and tips or personal experiences on your topic. Using your content blog is a great way to craft new and valuable posts. Use Twitter to involve your target market in conversations about your industry. What do they want, what do they prefer, what disappoints them?
Gather the feedback and share it in a post. Once published, appreciate your followers and share the link to check out the results. It not only help you make connections with your followers, but also they will appreciate your interest. You will also be able to get valuable insight that will help you tailor your Twitter marketing strategy.