Ways to Integrate Search engine optimization and Web Design

Web site designers and SEO teams remain locked in a nonstop feud divided with a line from the Google sandbox. Both sides back up their respective crafts, each believing their work is critical to online success.

On one side, the SEO team must drive traffic. The other must communicate brand experience. Both of them are very important, yet employ very different techniques and ideas. How do website design and SEO live together in harmony?

The style Team

Web Designers create websites together with the client's audience in your mind.

Too frequently they feel a user's experience dictates success. A simple "build it and they can come" mindset pervades their method of site design. There's still more bad.

With a erogenous level, creative teams long to inform an account. Through design and copy, the team takes a logo and crafts some sort of because of it. They built a web site using a look and theme; a feel and flavour. Often, the best way to mention an email is via more expressive technologies like AJAX, Flash Animation, and Silverlight. Even video integration (read youtube) has grown to be more widespread with additional broadband penetration.

Designers desire to make use of these technologies given that they engage the user. Technological integration helps tell the company story and provide design alive. If Flash or Silverlight can make the complete site experience more pleasing and interactive, then designers should put them into action accordingly.

The SEO Team

If the designer tells a tale, then this search engineer provides directions on the lecture hall where it's told. The SEO side focuses heavily on traffic and visibility, believing an internet site have to be seen to become heard.

Now here's a surprise. Remember those cool technologies the creative team really wants to use? Well, SEO really wants to utilize them too. They are really more cautious.

While an SEO-friendly website does not need being straight HTML, SEO teams must take into mind spiders. Even when a web site uses AJAX, key content must be available to spiders for indexing.

This is when the 2 main teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. What is more important: the ability or the traffic? Which side is appropriate?

The Compromise

It can't be about Search engine optimisation. In case you drive traffic towards a niche site and buyer is sub-par, you disappoint not only an individual though the client also. Conversely, what good is definitely an eye-catching website if there is no-one to view it? The Internet is large enough both for experimental web design and search optimization. It's large enough.



Without simple, the net designer and appearance engine engineer will get ways to achieve both creative and check interest without having to sacrifice the integrity of either.

The main element to such compromises is education. Creative must realize how SEO works; SEO should also comprehend the importance of certain design elements to branding and messaging. Both should also consider how visitors will get to the site. Will they believe it is solely through search? Or will a media blitz (including social networking) help drive traffic to the site? All these elements has to be considered when negotiating design and optimization issues.

You (The customer) Comes First

Regardless of department affiliation, our web-site designers and SEO engineer will place your (client) interests before their own. Clients want both brand identity and search visibility. The creative and SEO teams must put aside their feud to meet up with such expectations.

Sometimes it's likely you have to forgo a youtube video splash page, otherwise you should optimize a Flash microsite. Even if you disagree with all the other department's tactics, you will still need these phones achieve project objectives. Our client matters. You matters.

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