Google Analitycs is a free tool available on Google that can be used by anyone. The reports presented by Google Analitycs are statistics that show data from the websites you create. This tool is able to track and provide information about how traffic on a website, demographics of visitors, devices used, posts that are most frequently accessed,and much more.
But unfortunately not many website practitioners understand how to use these Google tools well. Whereas the information provided is very useful to develop a site. Especially if the web is used for business or corporate purposes. Of course with Google Analytics a lot of work is helped.
How to Use Google Analytics Properly and Properly
Having Google Analytics connected to a website will have many advantages. Therefore, you should really understand how to maximize the potential of these tools. Here we present how to use Google Analytics properly and correctly:
- Data in the form of Metrics and Dimensions
To understand how to use Google Analitycs you need to know what types of data are displayed. There are two data displayed by this tool, namely data in the form of metrics and dimensions .
The metric itself is quantitative measurementdata, such as the total number of visitors, the number of users, and the average number of pages you see in a session according to their conversion rate.
Then for dimension data is a type of data that describes the characteristics of your website visitors as well as the sessions and actions they perform. Examples of this type of data are the geographic location, traffic source, and halama heading used.
Metric and dimension data are presented in table form. table columns will present dimension data while table rows show metric data.
- Understanding Terms in Google Analitycs
There are a few terms you should understand when using Google Analitycs. The first is the user or visitor used to measure the number of visitors or users of your website. The data presented is usually in the form of metrics.
Then the second is a session or visit which means the number of consecutive activities conducted by website users. Thirdly there is a metric page view which means many pages are opened by visitors. And lastly there is a bounce rate which means bounce visitors.
- Create the Time Line
Google Analitycs allows website users to set a distance or date range to view reports of visit activity on the website. How to set this time-line simply by clicking on the available date range at the top right of your screen when opening Google Analitycs.
The function of this feature is to help website owners understand website performance over time.
- View Geographic Locations
With this feature you can know the area where visitors come from. The data presented can be in the form of continents, sub-continents, countries, provinces, districts, cities, regions, up to the metro level. This feature can certainly help you in developing a product
For example, your product is more visited by users from the city of C. So when doing product development you can adjust to the characteristics of people in the city C. Starting from the beliefs, customs, and trends that are emerging in the city. Very useful isn't it?
- New and Old Visitor Reports
Getting new visitors is a good achievement when your website has started to launch. Through Google Analytics you can also find out old visitors who come back to see your website.
This way you can find out how loyalty a user is from their visit period. Let's say an old visitor comes back, meaning they're in need of your product or a run promotion successfully pulls them back.
- Gadget Visitor Reviews
The data report of this feature allows you to see what devices are used by the user. Do they use android, iPhone, desktop computer, and others. You can also quickly compare with date ranges to see how tool users are progressing over time.
- Viewing Visitor Behavior
In the Behaviour column in Google Analitycs, you can see how website visitors behave. After clicking the behaviour section continue by selecting Overview. From there, you will be shown data in a Page View metric that will show you how the visit rate of each page on your website.
From there you can see which parts have the most visits. Therefore, it can be measured which content has managed to attract many users .