Hiring An Auction Company

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Estimating your assets value:

Typically, one of the first questions a business operator will ask me is,"how much does the assets bring in an auction". After taking the time to review the assets, the auctioneer must give the client a conservative estimate of the deal based upon his expertise and the present market trends. It's necessary that the firm give realistic expectations so the vendor can make educated decisions based on their very best interest.

Compensation and Expenses:

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Is the organization you are considering working for you or from you? The arrangement you decide may ascertain this.

A company owner should carefully consider how the auction business is compensated. The most common commission structures include: direct commission, outright purchase of assets, guaranteed foundation using a split over to both auctioneer and seller, guaranteed base with anything above going to auctioneer or a flat fee structure.


At a straight commission structure, the business is paid an agreed upon portion of the entire sale.

Within an outright purchase arrangement, the auctioneer simply becomes your conclusion purchaser. The organization purchases your resources and relocates them. Even though this is sometimes an alternative in some exceptional situations, remember that they are going to want to purchase your assets at a extremely reduced cost to create a profit at a later date.

In minimum base guarantee, the auction provider ensures the seller that the auction will generate a minimum amount of earnings. Anything over that amount either goes into the auction company or breakup with the seller. While a seller might feel comfortable doing a market knowing that he's guaranteed a minimum sum because of his sale, keep in mind that it is the best interest of the auction company to secure a minimal base cost as low as possible to reduce their fiscal liability to the vendor and secure increased reimbursement for the sale.

In a set fee structure, the auctioneer agrees to show up to your sale and telephone the auction. There's no incentive for the auctioneer to receive the best prices for your assets. The auction business is paid whatever the result of your sale.

What is the best option for business owners? In my experience, an agreed upon directly commission arrangement. This puts the responsibility on the auction company to supply the very best outcome for everybody involved. There is an incentive to get the auction company to work for both parties, set up and run a specialist sale, get the highest bid and sell every item on the inventory. Successful auctions interpret to a higher base line for both the seller and the auction business.

Auction Expenses:

In most auction arrangements the expenses to run an auction are passed into the seller. If the auction provider pays for the costs, it's simply absorbed in higher commission rates.

All costs should be agreed upon in advance in a written contract. Normal expenses will include the expenses of advertising, labor, legal fees, travel, equipment rentals, security, printing and postage. A reputable auction firm will have the ability to estimate all costs based upon their own experience in prior auctions. An agreement should be actual costs charged as costs, not an estimated sum.

Advertising is typically the maximum price in conducting an auction. The auction company should set up an advertising campaign which will encourage the sale to the very best advantage and not overspend to just promote the auction business.

Once the auction is complete, the auction company should provide a complete breakdown of all expenses to the seller, such as copies of receipts inside the auction summary report.

Buyer's Premium:

What's a buyer's premium? In the event you attend auctions frequently, you are very knowledgeable about this term. The auction firm charges a fee to the buyer when they buy an item on the market.

The buyer's premium has been around since the 1980's and is regular auction clinic. It was first used by auction houses to help offset costs of conducting mortar and brick permanent auction facilities. Since then, it has spread to all facets of the auction market. It's prominent in online auctions and enables auction organizations to cover added expenses incurred by online sales.

It is the obligation of the auction business to provide clear disclosure of the buyer's premium to both the buyers and the sellers. Those not familiar with stocks are usually taken back from the buyer's premium. They looked upon it as an under given manner for the auction company to earn more money. Reputable auction companies provide whole disclosure within the market contract, advertisement and bidder registration.

Typically, an auction company will bill online buyers a greater buyer's premium percentage than those attending an auction in person. Extra prices are incurred with internet bidding and are billed accordingly to online buyers. This provides the vendor a level playing field for both internet buyers and those attending the auction in person. Without the buyer's premium, there is absolutely no means to do this.


We've all been there. We are excited about attending an auction just to find that some products were sold before the auction date.

As an auctioneer with over thirty-six years of expertise, I can honestly state that pre-sales will hurt an auction. When a business makes the decision to liquidate their resources, it is easy to market off high-end parts of equipment through online sources, equipment vendors or to other companies. The seller receives instant cash and avoids paying a commission to an auction business.

Auctioneer's find themselves emerging to acting in a self-serving capability when potential customers say they are planning to sell off portions of the inventory prior to an auction. It's difficult not to think about the auctioneer's commission if they warn you not to pre-sell anything. Yes, the auctioneer wants to earn a commission on these sales . however, it is more important that the auctioneer take care of the sale from possible negative backlash that comes from pre-selling. The buying public knows when an auction has been"cherry picked" before the sale and it reflects in their bidding. It will become a purchase of"leftovers" and that affects prices.

A buyer who purchases prior to the auction usually does not attend the purchase. They already bought gear at a good price with no contest. If they do attend the auction, they tend to let others know of the great pre-sale purchases that again, impacts prices and the general excitement of the purchase.

It is necessary to understand that auctions operate best with a complete inventory. You want competition on your higher end equipment. The easy to sell items make it possible to gain respectable prices for hard to sell items.

When a business owner decides to liquidate their gear resources, there is just one chance to do it correctly. Employing a reputable auction business will help you with a professional, systematic and timely manner.